A few years ago, Phiture co-founder Andy Carvell introduced the Reach Relevancy Frequency (RRF) framework for prioritizing notifications impact based on their potential to move growth metrics. While this method was originally developed from Andy’s experience building and scaling a real-time push notification service at SoundCloud, we’ve found that it’s also a useful framework for prioritizing lifecycle campaigns across various channels, including Email, Push, SMS, and In-App Messaging.

The freemium version of B.Layer offers unlimited usage, two templates for standard modal in-app messages, plenty of custom fonts, and full access to the studio parameters, so you can adapt message templates to suit your needs. You can learn more about the latest updates here

Ever gotten a push-notification and, a few clicks or swipes later answering your preferences, found yourself returning to an app that you haven’t used in ages? If so, you’ve probably noticed how natural and completely streamlined the experience was. Little did you know that these pop-ups may not be part of the app—they are, in fact, multi-screen in-app messages.

Phiture is introducing Blayer, an in-app message studio that allows anyone to create custom in-app messages without any coding required. Create modals, fullscreen and simple surveys that fit your design guidelines now.

In-app messages are a black box for many of us. They are also a powerful channel to increase retention lifecycle metrics. In my article, you will find more about this obscure marketing channel: what these messages are, how to build them, and how to use them to leverage your retention and monetization metrics.