iOS External Payments Ruling: A New Path to Higher Margins?
A U.S. court ruling now allows iOS apps to offer external payments without Apple’s commission. Learn what this means for U.S. and EU…
How we fine-tuned PressPlay’s AI models for consistent visual assets
How fine-tuning AI models helps us create consistent visual assets for ASO testing, boosting app installs.
Relevant Updates from Apple’s WWDC 2024 — and what they mean for App Marketers
Highlights from Apple's WWDC24: Apple Intelligence, iPhone notifications on Mac, home screen and control center customization, and more!
Blayer Multiscreen In-App Messages: How Our Braze Extension Can Further Increase CRM Conversion Rates
Ever gotten a push-notification and, a few clicks or swipes later answering your preferences, found yourself returning to an app…
AGS Virtual Summit Berlin 2020: Andy’s 10-minute session on Master Mobile App Retention
The third AGS Summit in Berlin returned last month and was virtually followed by over 500 people despite the Covid-19 crisis. The…
Forging your own Path at Phiture
Taking that leap from university to beginning a career can be a daunting prospect. After all those years of studying what happens…
Provisional Push: What is it and how will it impact your addressable audience?
Staying abreast of OS updates, particularly around key messaging channels such as push, is key to building an effective mobile…
The Who, What, and Why of Phiture’s Monthly Learning Day
With an ever-growing team across more than 20 nationalities, now more than ever, Phiture is looking to the future and encouraging…
An in-app message tool to boost your CRM conversion rates
Phiture is introducing Blayer, an in-app message studio that allows anyone to create custom in-app messages without any coding…