WWDC25: Phiture’s Take on What App Marketers Need to Know
Apple announced key updates for app marketers at WWDC25 — from keywords for Custom Product Pages to a new Liquid Glass design language.
iOS External Payments Ruling: A New Path to Higher Margins?
A U.S. court ruling now allows iOS apps to offer external payments without Apple’s commission. Learn what this means for U.S. and EU apps, the pros and cons of switching, and how to test alternative…
How we fine-tuned PressPlay’s AI models for consistent visual assets
How fine-tuning AI models helps us create consistent visual assets for ASO testing, boosting app installs.
Boosting User Engagement with In-App Messages
In-app messages are a black box for many of us. They are also a powerful channel to increase retention lifecycle metrics. In my…
An Evening with Mobile Movers and Shakers
Tuesday 22ⁿ ͩ October saw a diverse mix of professionals gather together at Mindspace, Berlin to learn with and from some of the…
