B.Layer In-App Studio: Use Advanced In-App Messaging to Deliver Better User Experiences and Drive Conversions
Phiture’s B.Layer In-App Studio empowers teams to build modals, flows, and surveys without code. Deliver personalized experiences that…
WWDC25: Phiture’s Take on What App Marketers Need to Know
Apple announced key updates for app marketers at WWDC25 — from keywords for Custom Product Pages to a new Liquid Glass design language.
iOS External Payments Ruling: A New Path to Higher Margins?
A U.S. court ruling now allows iOS apps to offer external payments without Apple’s commission. Learn what this means for U.S. and EU apps, the pros and cons of switching, and how to test alternative…
Provisional Push: What is it and how will it impact your addressable audience?
Staying abreast of OS updates, particularly around key messaging channels such as push, is key to building an effective mobile…
The Who, What, and Why of Phiture’s Monthly Learning Day
With an ever-growing team across more than 20 nationalities, now more than ever, Phiture is looking to the future and encouraging…
An in-app message tool to boost your CRM conversion rates
Phiture is introducing Blayer, an in-app message studio that allows anyone to create custom in-app messages without any coding…
Winter blue sky thinking: Phiture’s offsite
Every year the team at Phiture likes to decamp to a different location to take stock of the achievements of the previous year and…
A Round Table with Phiture’s Climate Team
We joined Leaders for Climate Action, a collective of hundreds of different German companies all working towards becoming more…
Apple Search Ads Explained: A Day in the Life of ASA Lead Andrea Raggi
Ever wished you could market directly to those searching for exactly what you’re offering? Apple Search Ads (ASA) is a way of…