How we fine-tuned PressPlay’s AI models for consistent visual assets
How fine-tuning AI models helps us create consistent visual assets for ASO testing, boosting app installs.
Relevant Updates from Apple’s WWDC 2024 — and what they mean for App Marketers
Highlights from Apple's WWDC24: Apple Intelligence, iPhone notifications on Mac, home screen and control center customization, and more!
Phiture Briefing on Apple’s response to the EU Digital Markets Act (DMA)
Apple's recent proposed changes in response to the EU Commission's Digital Markets Act (DMA) mark a significant shift in its app distribution and payment processing policies.
Winter blue sky thinking: Phiture’s offsite
Every year the team at Phiture likes to decamp to a different location to take stock of the achievements of the previous year and…
A Round Table with Phiture’s Climate Team
We joined Leaders for Climate Action, a collective of hundreds of different German companies all working towards becoming more…
Apple Search Ads Explained: A Day in the Life of ASA Lead Andrea Raggi
Ever wished you could market directly to those searching for exactly what you’re offering? Apple Search Ads (ASA) is a way of…
Boosting User Engagement with In-App Messages
In-app messages are a black box for many of us. They are also a powerful channel to increase retention lifecycle metrics. In my…
An Evening with Mobile Movers and Shakers
Tuesday 22ⁿ ͩ October saw a diverse mix of professionals gather together at Mindspace, Berlin to learn with and from some of the…