WWDC25: Phiture’s Take on What App Marketers Need to Know
Apple announced key updates for app marketers at WWDC25 — from keywords for Custom Product Pages to a new Liquid Glass design language.
iOS External Payments Ruling: A New Path to Higher Margins?
A U.S. court ruling now allows iOS apps to offer external payments without Apple’s commission. Learn what this means for U.S. and EU apps, the pros and cons of switching, and how to test alternative…
How we fine-tuned PressPlay’s AI models for consistent visual assets
How fine-tuning AI models helps us create consistent visual assets for ASO testing, boosting app installs.
Andy’s Mini Whiteboard Masterclass on Mobile App Retention: A Mobile Marketer’s Primer [MAMA Board]
In Edition 31 of MAMA Boards, our very own Andy Carvell, Co-Founder at Phiture, presents his mini whiteboard master class on…
At the Crossroads of Remote Work and a Central Office: How the Transition Has Improved Life at Phiture
The idea of the traditional office has been on the wane for quite some time now. Sure COVID19 has forced everyone to reconsider…
On Relocation, Culture, and Phiture’s International Network: A Company Catchup with Nicholas Fraser and Parv Bhargava
It’s a regular day at the Phiture office –– or at least regular as is permitted during COVID time. There are a handful of people…
Why You Need B.Layer, the Free Braze Extension Designed to Supercharge Your App’s Lifecycle Marketing
The freemium version of B.Layer offers unlimited usage, two templates for standard modal in-app messages, plenty of custom fonts,…
My First Month at Phiture
After taking on the role at the beginning of June, I thought it would be a good practice to offer an insight into what it’s been…
The Rich Future of Push Notifications: How Advanced Push Notification Features Are Changing the Game
Push notifications have come a long way since the first one popped up back in 2009. No longer limited to plain text messages,…
