Google PlayTime 2025 Recap: New AI, Discovery, and Developer Updates
Google Playtime 2025 introduced major AI-powered updates across Play Console, Play Games, discovery surfaces, and loyalty tools—reshaping…
App Store iOS 26 updates: The changes that matter for ASO
Slide-by-slide guide to iOS 26 App Store updates: Apple Games, Liquid Glass icons, and public tags—what changed, where it appears, and how it shows up in reports.
B.Layer In-App Studio: Use Advanced In-App Messaging to Deliver Better User Experiences and Drive Conversions
Phiture’s B.Layer In-App Studio empowers teams to build modals, flows, and surveys without code. Deliver personalized experiences that drive engagement, conversions, and retention.
On the Importance of HR in the New Normal
HR departments have journeyed some distance since the old hire and fire personnel days. Not long ago — and arguably even now — HR…
Applying Frameworks to Accelerate Mobile Growth
At Phiture, we are strong believers in frameworks and employ them regularly in our work. It’s also a key tenet of our approach to…
Tech Talk with Andrea Raggi: Building Effective Mobile Marketing Strategies for Life after iOS 14
On September 16th, Apple officially released iOS 14. Product page updates, autocorrection of misspelled terms, and increased…
Andy’s Mini Whiteboard Masterclass on Mobile App Retention: A Mobile Marketer’s Primer [MAMA Board]
In Edition 31 of MAMA Boards, our very own Andy Carvell, Co-Founder at Phiture, presents his mini whiteboard master class on…
At the Crossroads of Remote Work and a Central Office: How the Transition Has Improved Life at Phiture
The idea of the traditional office has been on the wane for quite some time now. Sure COVID19 has forced everyone to reconsider…
On Relocation, Culture, and Phiture’s International Network: A Company Catchup with Nicholas Fraser and Parv Bhargava
It’s a regular day at the Phiture office –– or at least regular as is permitted during COVID time. There are a handful of people…