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How we fine-tuned PressPlay’s AI models for consistent visual assets
How fine-tuning AI models helps us create consistent visual assets for ASO testing, boosting app installs.
Phiture Briefing on Apple’s response to the EU Digital Markets Act (DMA)
Apple's recent proposed changes in response to the EU Commission's Digital Markets Act (DMA) mark a significant shift in its app distribution and payment processing policies.
On Relocation, Culture, and Phiture’s International Network: A Company Catchup with Nicholas Fraser and Parv Bhargava
It’s a regular day at the Phiture office –– or at least regular as is permitted during COVID time. There are a handful of people…
Why You Need B.Layer, the Free Braze Extension Designed to Supercharge Your App’s Lifecycle Marketing
The freemium version of B.Layer offers unlimited usage, two templates for standard modal in-app messages, plenty of custom fonts,…
My First Month at Phiture
After taking on the role at the beginning of June, I thought it would be a good practice to offer an insight into what it’s been…
The Rich Future of Push Notifications: How Advanced Push Notification Features Are Changing the Game
Push notifications have come a long way since the first one popped up back in 2009. No longer limited to plain text messages,…
Blayer Multiscreen In-App Messages: How Our Braze Extension Can Further Increase CRM Conversion Rates
Ever gotten a push-notification and, a few clicks or swipes later answering your preferences, found yourself returning to an app…
AGS Virtual Summit Berlin 2020: Andy’s 10-minute session on Master Mobile App Retention
The third AGS Summit in Berlin returned last month and was virtually followed by over 500 people despite the Covid-19 crisis. The…
