Phiture Briefing on Apple’s response to the EU Digital Markets Act (DMA)
Apple's recent proposed changes in response to the EU Commission's Digital Markets Act (DMA) mark a significant shift in its app…
Mobile Marketing in 2024: Phiture’s Predictions
In this blog post, we'll explore the key trends and strategies that will help you navigate the ever-changing mobile app landscape and drive growth and engagement for your app in 2024.
A Glimpse into the Future of Mobile Growth: Welcome to Phiture’s AI Labs
Explore Phiture's AI Labs: Shaping the Future of Mobile Growth with AI. Discover AI-driven solutions and stay updated on our progress for growth.
A New Kind of Professionalism: Reflections on My First Month at Phiture
Having joined in March 2021, Phiture's newest junior copywriter reflects on their first experiences in the mobile growth…
On Driving Employee Engagement: The Evolution of Phiture’s Company Culture
With the changing tides of the world and the workplace, we’ve decided it‘s time to revisit our company culture and launch an…
Data-Informed Decisions and a New Director: Alex Billaud to Take On Client Services
We are delighted to announce the promotion of our former head of growth and insights, Alex Billaud, to director of client…
On the Importance of HR in the New Normal
HR departments have journeyed some distance since the old hire and fire personnel days. Not long ago — and arguably even now — HR…
Applying Frameworks to Accelerate Mobile Growth
At Phiture, we are strong believers in frameworks and employ them regularly in our work. It’s also a key tenet of our approach to…
Tech Talk with Andrea Raggi: Building Effective Mobile Marketing Strategies for Life after iOS 14
On September 16th, Apple officially released iOS 14. Product page updates, autocorrection of misspelled terms, and increased…