Relevant Updates from Apple’s WWDC 2024 — and what they mean for App Marketers
Highlights from Apple's WWDC24: Apple Intelligence, iPhone notifications on Mac, home screen and control center customization, and more!
June 10, 2024
Phiture Briefing on Apple’s response to the EU Digital Markets Act (DMA)
Apple's recent proposed changes in response to the EU Commission's Digital Markets Act (DMA) mark a significant shift in its app distribution and payment processing policies.
February 23, 2024
Mobile Marketing in 2024: Phiture’s Predictions
In this blog post, we'll explore the key trends and strategies that will help you navigate the ever-changing mobile app landscape and drive growth and engagement for your app in 2024.
December 22, 2023
On Driving Employee Engagement: The Power of Surveys
In our bid to help improve workplace culture across the industry, we’ve invited our readers to take part in our employee…
May 27, 2021
A New Kind of Professionalism: Reflections on My First Month at Phiture
Having joined in March 2021, Phiture's newest junior copywriter reflects on their first experiences in the mobile growth…
May 6, 2021
On Driving Employee Engagement: The Evolution of Phiture’s Company Culture
With the changing tides of the world and the workplace, we’ve decided it‘s time to revisit our company culture and launch an…
April 29, 2021
Data-Informed Decisions and a New Director: Alex Billaud to Take On Client Services
We are delighted to announce the promotion of our former head of growth and insights, Alex Billaud, to director of client…
April 23, 2021
On the Importance of HR in the New Normal
HR departments have journeyed some distance since the old hire and fire personnel days. Not long ago — and arguably even now — HR…
February 25, 2021
Applying Frameworks to Accelerate Mobile Growth
At Phiture, we are strong believers in frameworks and employ them regularly in our work. It’s also a key tenet of our approach to…
December 8, 2020