Relevant Updates from Apple’s WWDC 2024 — and what they mean for App Marketers

Highlights from Apple's WWDC24: Apple Intelligence, iPhone notifications on Mac, home screen and control center customization, and more!

Phiture Briefing on Apple’s response to the EU Digital Markets Act (DMA)

Apple's recent proposed changes in response to the EU Commission's Digital Markets Act (DMA) mark a significant shift in its app distribution and payment processing policies.

Mobile Marketing in 2024: Phiture’s Predictions

In this blog post, we'll explore the key trends and strategies that will help you navigate the ever-changing mobile app landscape and drive growth and engagement for your app in 2024.

On Driving Employee Engagement: The Power of Surveys

On Driving Employee Engagement: The Power of Surveys

In our bid to help improve workplace culture across the industry, we’ve invited our readers to take part in our employee…

Adriana Rocks First Month at Phiture

A New Kind of Professionalism: Reflections on My First Month at Phiture

Having joined in March 2021, Phiture's newest junior copywriter reflects on their first experiences in the mobile growth…

On Driving Employee Engagement: The Evolution of Phiture’s Company Culture

On Driving Employee Engagement: The Evolution of Phiture’s Company Culture

With the changing tides of the world and the workplace, we’ve decided it‘s time to revisit our company culture and launch an…

Alex Billaud

Data-Informed Decisions and a New Director: Alex Billaud to Take On Client Services

We are delighted to announce the promotion of our former head of growth and insights, Alex Billaud, to director of client…

On the importance of HR in the new normal

On the Importance of HR in the New Normal

HR departments have journeyed some distance since the old hire and fire personnel days. Not long ago — and arguably even now — HR…

phiture frameworks

Applying Frameworks to Accelerate Mobile Growth

At Phiture, we are strong believers in frameworks and employ them regularly in our work. It’s also a key tenet of our approach to…