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WWDC25: Phiture’s Take on What App Marketers Need to Know
Apple announced key updates for app marketers at WWDC25 — from keywords for Custom Product Pages to a new Liquid Glass design language.
How we fine-tuned PressPlay’s AI models for consistent visual assets
How fine-tuning AI models helps us create consistent visual assets for ASO testing, boosting app installs.
Five Years, One Big Announcement: Opening Our First US Office
Today, our fifth anniversary, we're starting an exciting new chapter: we're opening our first US office.
How Phiture Soared From Simple Beginnings to Industry Leaders
It’s an exciting month here at Phiture as we welcome our 100th hire and celebrate this incredible milestone. It’s remarkable to…
Building Your Career at Phiture
Here at Phiture, we’re passionate about our team’s success, and we prioritize their progress above all else. In the past year,…
On Driving Employee Engagement: The Power of Surveys
In our bid to help improve workplace culture across the industry, we’ve invited our readers to take part in our employee…
A New Kind of Professionalism: Reflections on My First Month at Phiture
Having joined in March 2021, Phiture's newest junior copywriter reflects on their first experiences in the mobile growth…
On Driving Employee Engagement: The Evolution of Phiture’s Company Culture
With the changing tides of the world and the workplace, we’ve decided it‘s time to revisit our company culture and launch an…