How we fine-tuned PressPlay’s AI models for consistent visual assets
How fine-tuning AI models helps us create consistent visual assets for ASO testing, boosting app installs.
Relevant Updates from Apple’s WWDC 2024 — and what they mean for App Marketers
Highlights from Apple's WWDC24: Apple Intelligence, iPhone notifications on Mac, home screen and control center customization, and more!
Phiture Briefing on Apple’s response to the EU Digital Markets Act (DMA)
Apple's recent proposed changes in response to the EU Commission's Digital Markets Act (DMA) mark a significant shift in its app distribution and payment processing policies.
Building Your Career at Phiture
Here at Phiture, we’re passionate about our team’s success, and we prioritize their progress above all else. In the past year,…
On Driving Employee Engagement: The Power of Surveys
In our bid to help improve workplace culture across the industry, we’ve invited our readers to take part in our employee…
A New Kind of Professionalism: Reflections on My First Month at Phiture
Having joined in March 2021, Phiture's newest junior copywriter reflects on their first experiences in the mobile growth…
On Driving Employee Engagement: The Evolution of Phiture’s Company Culture
With the changing tides of the world and the workplace, we’ve decided it‘s time to revisit our company culture and launch an…
Data-Informed Decisions and a New Director: Alex Billaud to Take On Client Services
We are delighted to announce the promotion of our former head of growth and insights, Alex Billaud, to director of client…
On the Importance of HR in the New Normal
HR departments have journeyed some distance since the old hire and fire personnel days. Not long ago — and arguably even now — HR…