iOS External Payments Ruling: A New Path to Higher Margins?
A U.S. court ruling now allows iOS apps to offer external payments without Apple’s commission. Learn what this means for U.S. and EU…
How we fine-tuned PressPlay’s AI models for consistent visual assets
How fine-tuning AI models helps us create consistent visual assets for ASO testing, boosting app installs.
Relevant Updates from Apple’s WWDC 2024 — and what they mean for App Marketers
Highlights from Apple's WWDC24: Apple Intelligence, iPhone notifications on Mac, home screen and control center customization, and more!
International Women’s Day Series: Phiture Women Making an Impact
In honor of International Women’s Day 2022 (#BreakTheBias), some of Phiture’s exceptional women employees speak about important…
International Mother Language Day
Meet some of our international team as we discuss favorite sayings, traditions, and the meaning behind speaking your native…
An intro to ASO: How to get a job at the EU’s fastest-growing tech consultancy
Interested in working in ASO? We spoke to Tom Farrar, one of our consultants, to find out how he started his career in marketing…
5 Lessons From 5 Years of Phiture
In case you missed it, Phiture recently turned five, and although the birthday celebrations are at an end, the lessons we’ve…
Five Years, One Big Announcement: Opening Our First US Office
Today, our fifth anniversary, we're starting an exciting new chapter: we're opening our first US office.
How Phiture Soared From Simple Beginnings to Industry Leaders
It’s an exciting month here at Phiture as we welcome our 100th hire and celebrate this incredible milestone. It’s remarkable to…
