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WWDC25 Highlights

WWDC25: Phiture’s Take on What App Marketers Need to Know

Apple announced key updates for app marketers at WWDC25 — from keywords for Custom Product Pages to a new Liquid Glass design language.

How we fine-tuned PressPlay’s AI models for consistent visual assets

How fine-tuning AI models helps us create consistent visual assets for ASO testing, boosting app installs.

Ukraine conflict: 4 lessons we learned from organizing our relief collection

Interested in supporting humanitarian efforts for Ukraine? To help you hit the ground running with your own relief strategy,…

International Women’s Day Series: Phiture Women Making an Impact

In honor of International Women’s Day 2022 (#BreakTheBias), some of Phiture’s exceptional women employees speak about important…

International Mother Language Day

Meet some of our international team as we discuss favorite sayings, traditions, and the meaning behind speaking your native…

An intro to ASO: How to get a job at the EU’s fastest-growing tech consultancy

Interested in working in ASO? We spoke to Tom Farrar, one of our consultants, to find out how he started his career in marketing…

5 Lessons From 5 Years of Phiture

In case you missed it, Phiture recently turned five, and although the birthday celebrations are at an end, the lessons we’ve…

Five Years, One Big Announcement: Opening Our First US Office

Today, our fifth anniversary, we're starting an exciting new chapter: we're opening our first US office.