How we fine-tuned PressPlay’s AI models for consistent visual assets
How fine-tuning AI models helps us create consistent visual assets for ASO testing, boosting app installs.
Relevant Updates from Apple’s WWDC 2024 — and what they mean for App Marketers
Highlights from Apple's WWDC24: Apple Intelligence, iPhone notifications on Mac, home screen and control center customization, and more!
Phiture Briefing on Apple’s response to the EU Digital Markets Act (DMA)
Apple's recent proposed changes in response to the EU Commission's Digital Markets Act (DMA) mark a significant shift in its app distribution and payment processing policies.
International Mother Language Day
Meet some of our international team as we discuss favorite sayings, traditions, and the meaning behind speaking your native…
An intro to ASO: How to get a job at the EU’s fastest-growing tech consultancy
Interested in working in ASO? We spoke to Tom Farrar, one of our consultants, to find out how he started his career in marketing…
5 Lessons From 5 Years of Phiture
In case you missed it, Phiture recently turned five, and although the birthday celebrations are at an end, the lessons we’ve…
Five Years, One Big Announcement: Opening Our First US Office
Today, our fifth anniversary, we're starting an exciting new chapter: we're opening our first US office.
How Phiture Soared From Simple Beginnings to Industry Leaders
It’s an exciting month here at Phiture as we welcome our 100th hire and celebrate this incredible milestone. It’s remarkable to…
Building Your Career at Phiture
Here at Phiture, we’re passionate about our team’s success, and we prioritize their progress above all else. In the past year,…
