iOS External Payments Ruling: A New Path to Higher Margins?

A U.S. court ruling now allows iOS apps to offer external payments without Apple’s commission. Learn what this means for U.S. and EU…

How we fine-tuned PressPlay’s AI models for consistent visual assets

How fine-tuning AI models helps us create consistent visual assets for ASO testing, boosting app installs.

Relevant Updates from Apple’s WWDC 2024 — and what they mean for App Marketers

Highlights from Apple's WWDC24: Apple Intelligence, iPhone notifications on Mac, home screen and control center customization, and more!

Phiture Academy: In Conversation with Our Advanced ASO Presenters

The presenters of our new Phiture Academy course, Advanced ASO, Anton Tartarynovich and Joy Staples reflect on the new course and…

The Future of Work

Phiture implemented its remote-first and flexitime work policies as early as July 2020. Now, more than two years later, let’s…

Phiture Acquires ASO Giraffe and Relaunches the ASO Tool as Replika

Phiture has acquired ASO Giraffe, now re-launched as Replika. This powerful ASO tool is an app stores test environment, for…

Standing Out from the Competition: In Conversation with Agatha Bejan and Wolfgang Peters

In this interview, Agatha Bejan, Director of CRM and Retention, and Wolfgang Peters, Director of Acquisition discuss their…

In Conversation: Women at Phiture

Four Phiturians speak about the current state of women’s rights and discuss what true gender equality in the workplace looks…

Phiture Academy and the Future of Learning

In this article we will outline some of the key benefits e-learning can offer organizations inside and outside the mobile growth…