B.Layer In-App Studio: Use Advanced In-App Messaging to Deliver Better User Experiences and Drive Conversions
Phiture’s B.Layer In-App Studio empowers teams to build modals, flows, and surveys without code. Deliver personalized experiences that…
WWDC25: Phiture’s Take on What App Marketers Need to Know
Apple announced key updates for app marketers at WWDC25 — from keywords for Custom Product Pages to a new Liquid Glass design language.
iOS External Payments Ruling: A New Path to Higher Margins?
A U.S. court ruling now allows iOS apps to offer external payments without Apple’s commission. Learn what this means for U.S. and EU apps, the pros and cons of switching, and how to test alternative…
Next-Level Localization: Mastering the Japanese Market
Localization means more than translating — it’s understanding the intricacies of the market culturally, and for Japan, this can…
Phiture Academy: In Conversation with Our Advanced ASO Presenters
The presenters of our new Phiture Academy course, Advanced ASO, Anton Tartarynovich and Joy Staples reflect on the new course and…
The Future of Work
Phiture implemented its remote-first and flexitime work policies as early as July 2020. Now, more than two years later, let’s…
Phiture Acquires ASO Giraffe and Relaunches the ASO Tool as Replika
Phiture has acquired ASO Giraffe, now re-launched as Replika. This powerful ASO tool is an app stores test environment, for…
Standing Out from the Competition: In Conversation with Agatha Bejan and Wolfgang Peters
In this interview, Agatha Bejan, Director of CRM and Retention, and Wolfgang Peters, Director of Acquisition discuss their…