iOS External Payments Ruling: A New Path to Higher Margins?
A U.S. court ruling now allows iOS apps to offer external payments without Apple’s commission. Learn what this means for U.S. and EU…
May 14, 2025
How we fine-tuned PressPlay’s AI models for consistent visual assets
How fine-tuning AI models helps us create consistent visual assets for ASO testing, boosting app installs.
July 1, 2024
Relevant Updates from Apple’s WWDC 2024 — and what they mean for App Marketers
Highlights from Apple's WWDC24: Apple Intelligence, iPhone notifications on Mac, home screen and control center customization, and more!
June 10, 2024
Phiture Academy: In Conversation with Our Advanced ASO Presenters
The presenters of our new Phiture Academy course, Advanced ASO, Anton Tartarynovich and Joy Staples reflect on the new course and…
December 29, 2022
The Future of Work
Phiture implemented its remote-first and flexitime work policies as early as July 2020. Now, more than two years later, let’s…
December 15, 2022
Phiture Acquires ASO Giraffe and Relaunches the ASO Tool as Replika
Phiture has acquired ASO Giraffe, now re-launched as Replika. This powerful ASO tool is an app stores test environment, for…
November 29, 2022
Standing Out from the Competition: In Conversation with Agatha Bejan and Wolfgang Peters
In this interview, Agatha Bejan, Director of CRM and Retention, and Wolfgang Peters, Director of Acquisition discuss their…
September 29, 2022
In Conversation: Women at Phiture
Four Phiturians speak about the current state of women’s rights and discuss what true gender equality in the workplace looks…
August 18, 2022
Phiture Academy and the Future of Learning
In this article we will outline some of the key benefits e-learning can offer organizations inside and outside the mobile growth…
July 14, 2022