WWDC25: Phiture’s Take on What App Marketers Need to Know
Apple announced key updates for app marketers at WWDC25 — from keywords for Custom Product Pages to a new Liquid Glass design language.
iOS External Payments Ruling: A New Path to Higher Margins?
A U.S. court ruling now allows iOS apps to offer external payments without Apple’s commission. Learn what this means for U.S. and EU apps, the pros and cons of switching, and how to test alternative…
How we fine-tuned PressPlay’s AI models for consistent visual assets
How fine-tuning AI models helps us create consistent visual assets for ASO testing, boosting app installs.
Earth Day at Phiture: How Our Climate Team Inspires Change
Discover how Phiture is taking action to preserve our planet on Earth Day and every day. Learn about our sustainable initiatives…
International Mother Language Day 2023 at Phiture
How does your mother language impact the way you respond to advertising? We took a look at what localization and language means…
What does an economic slowdown mean for mobile growth? Actionable tips for apps in a recession
In this article we show why this recession will be different for mobile apps, and offer up our expertise to suggest actionable…
Where Data Meets Creativity: Reflections on My First Months at Phiture
Phiture’s newest copywriter looks back on the first few months of his time at the company, reflecting on his journey to Phiture,…
Next-Level Localization: Mastering the Japanese Market
Localization means more than translating — it’s understanding the intricacies of the market culturally, and for Japan, this can…
