How we fine-tuned PressPlay’s AI models for consistent visual assets

How fine-tuning AI models helps us create consistent visual assets for ASO testing, boosting app installs.

Relevant Updates from Apple’s WWDC 2024 — and what they mean for App Marketers

Highlights from Apple's WWDC24: Apple Intelligence, iPhone notifications on Mac, home screen and control center customization, and more!

Phiture Briefing on Apple’s response to the EU Digital Markets Act (DMA)

Apple's recent proposed changes in response to the EU Commission's Digital Markets Act (DMA) mark a significant shift in its app distribution and payment processing policies.

Phiture Academy: Why We Launched Our Own E-learning Platform

Phiture Academy is now open and welcoming its first learners. The first course is ‘ASO for beginners’ and features Andy Carvell,…

International Women’s Day Series: Phiture Women Making an Impact (Part 3)

In the third part of our series, four Phiturians tackle some of the complex issues that women currently face – both in the…

International Women’s Day Series: Phiture Women Making an Impact (Part 2)

In the second part of our series, 4 women Phiturians share their unique perspectives on issues related to gender and the…

Ukraine conflict: 4 lessons we learned from organizing our relief collection

Interested in supporting humanitarian efforts for Ukraine? To help you hit the ground running with your own relief strategy,…

International Women’s Day Series: Phiture Women Making an Impact

In honor of International Women’s Day 2022 (#BreakTheBias), some of Phiture’s exceptional women employees speak about important…

International Mother Language Day

Meet some of our international team as we discuss favorite sayings, traditions, and the meaning behind speaking your native…