How we fine-tuned PressPlay’s AI models for consistent visual assets
How fine-tuning AI models helps us create consistent visual assets for ASO testing, boosting app installs.
July 1, 2024
Relevant Updates from Apple’s WWDC 2024 — and what they mean for App Marketers
Highlights from Apple's WWDC24: Apple Intelligence, iPhone notifications on Mac, home screen and control center customization, and more!
June 10, 2024
Phiture Briefing on Apple’s response to the EU Digital Markets Act (DMA)
Apple's recent proposed changes in response to the EU Commission's Digital Markets Act (DMA) mark a significant shift in its app distribution and payment processing policies.
February 23, 2024
Phiture Academy: Why We Launched Our Own E-learning Platform
Phiture Academy is now open and welcoming its first learners. The first course is ‘ASO for beginners’ and features Andy Carvell,…
May 2, 2022
International Women’s Day Series: Phiture Women Making an Impact (Part 3)
In the third part of our series, four Phiturians tackle some of the complex issues that women currently face – both in the…
April 14, 2022
International Women’s Day Series: Phiture Women Making an Impact (Part 2)
In the second part of our series, 4 women Phiturians share their unique perspectives on issues related to gender and the…
March 24, 2022
Ukraine conflict: 4 lessons we learned from organizing our relief collection
Interested in supporting humanitarian efforts for Ukraine? To help you hit the ground running with your own relief strategy,…
March 17, 2022
International Women’s Day Series: Phiture Women Making an Impact
In honor of International Women’s Day 2022 (#BreakTheBias), some of Phiture’s exceptional women employees speak about important…
March 8, 2022
International Mother Language Day
Meet some of our international team as we discuss favorite sayings, traditions, and the meaning behind speaking your native…
February 21, 2022