WWDC25: Phiture’s Take on What App Marketers Need to Know
Apple announced key updates for app marketers at WWDC25 — from keywords for Custom Product Pages to a new Liquid Glass design language.
iOS External Payments Ruling: A New Path to Higher Margins?
A U.S. court ruling now allows iOS apps to offer external payments without Apple’s commission. Learn what this means for U.S. and EU apps, the pros and cons of switching, and how to test alternative…
How we fine-tuned PressPlay’s AI models for consistent visual assets
How fine-tuning AI models helps us create consistent visual assets for ASO testing, boosting app installs.
In Conversation: Women at Phiture
Four Phiturians speak about the current state of women’s rights and discuss what true gender equality in the workplace looks…
Phiture Academy and the Future of Learning
In this article we will outline some of the key benefits e-learning can offer organizations inside and outside the mobile growth…
Phiture Academy: Why We Launched Our Own E-learning Platform
Phiture Academy is now open and welcoming its first learners. The first course is ‘ASO for beginners’ and features Andy Carvell,…
International Women’s Day Series: Phiture Women Making an Impact (Part 3)
In the third part of our series, four Phiturians tackle some of the complex issues that women currently face – both in the…
International Women’s Day Series: Phiture Women Making an Impact (Part 2)
In the second part of our series, 4 women Phiturians share their unique perspectives on issues related to gender and the…
Ukraine conflict: 4 lessons we learned from organizing our relief collection
Interested in supporting humanitarian efforts for Ukraine? To help you hit the ground running with your own relief strategy,…