Nothing found.
iOS External Payments Ruling: A New Path to Higher Margins?
A U.S. court ruling now allows iOS apps to offer external payments without Apple’s commission. Learn what this means for U.S. and EU apps, the pros and cons of switching, and how to test alternative…
Relevant Updates from Apple’s WWDC 2024 — and what they mean for App Marketers
Highlights from Apple's WWDC24: Apple Intelligence, iPhone notifications on Mac, home screen and control center customization, and more!
Data-Informed Decisions and a New Director: Alex Billaud to Take On Client Services
We are delighted to announce the promotion of our former head of growth and insights, Alex Billaud, to director of client…
On the Importance of HR in the New Normal
HR departments have journeyed some distance since the old hire and fire personnel days. Not long ago — and arguably even now — HR…
Applying Frameworks to Accelerate Mobile Growth
At Phiture, we are strong believers in frameworks and employ them regularly in our work. It’s also a key tenet of our approach to…
Tech Talk with Andrea Raggi: Building Effective Mobile Marketing Strategies for Life after iOS 14
On September 16th, Apple officially released iOS 14. Product page updates, autocorrection of misspelled terms, and increased…
Andy’s Mini Whiteboard Masterclass on Mobile App Retention: A Mobile Marketer’s Primer [MAMA Board]
In Edition 31 of MAMA Boards, our very own Andy Carvell, Co-Founder at Phiture, presents his mini whiteboard master class on…
At the Crossroads of Remote Work and a Central Office: How the Transition Has Improved Life at Phiture
The idea of the traditional office has been on the wane for quite some time now. Sure COVID19 has forced everyone to reconsider…