Relevant Updates from Apple’s WWDC 2024 — and what they mean for App Marketers

Highlights from Apple's WWDC24: Apple Intelligence, iPhone notifications on Mac, home screen and control center customization, and more!

Phiture Briefing on Apple’s response to the EU Digital Markets Act (DMA)

Apple's recent proposed changes in response to the EU Commission's Digital Markets Act (DMA) mark a significant shift in its app distribution and payment processing policies.

Mobile Marketing in 2024: Phiture’s Predictions

In this blog post, we'll explore the key trends and strategies that will help you navigate the ever-changing mobile app landscape and drive growth and engagement for your app in 2024.

phiture frameworks

Applying Frameworks to Accelerate Mobile Growth

At Phiture, we are strong believers in frameworks and employ them regularly in our work. It’s also a key tenet of our approach to…

Andrea ios 14

Tech Talk with Andrea Raggi: Building Effective Mobile Marketing Strategies for Life after iOS 14

On September 16th, Apple officially released iOS 14. Product page updates, autocorrection of misspelled terms, and increased…

mobile app retention andy carvell mama board

Andy’s Mini Whiteboard Masterclass on Mobile App Retention: A Mobile Marketer’s Primer [MAMA Board]

In Edition 31 of MAMA Boards, our very own Andy Carvell, Co-Founder at Phiture, presents his mini whiteboard master class on…

remote work article

At the Crossroads of Remote Work and a Central Office: How the Transition Has Improved Life at Phiture

The idea of the traditional office has been on the wane for quite some time now. Sure COVID19 has forced everyone to reconsider…

Relocation, Culture, and Phiture's International Network

On Relocation, Culture, and Phiture’s International Network: A Company Catchup with Nicholas Fraser and Parv Bhargava

It’s a regular day at the Phiture office –– or at least regular as is permitted during COVID time. There are a handful of people…

blayer in-app messages

Why You Need B.Layer, the Free Braze Extension Designed to Supercharge Your App’s Lifecycle Marketing

The freemium version of B.Layer offers unlimited usage, two templates for standard modal in-app messages, plenty of custom fonts,…