When it comes to app and game pricing, ‘strategy’ is everything. In a normal goods and service exchange relationship customers already know they will have to pay something but with digital products the prevalence of ‘freemium’ models or ads in lieu of payment makes charging for apps a more delicate and nuanced proposition.

In this article, I’ll be sharing a few techniques that have helped companies I worked with to increase their subscription revenue for product monetization, and show you a few tips and tricks that even the experts don’t know. These subscription monetization tactics have proven to work. I’ll be covering everything from an initial reduced price subscription to smart pricing tests.

Are you tired of reading about COVID-related things? I hear you. It's exhausting. It's likely that you, your team, and your company have worked hard to make some immediate changes with the onset of COVID-19. It may feel like the pressure is slightly easing. But I can confidently say that the real work is just about to begin.