ASO Monthly #53 September 2020: iOS14 Release, the Discontinuation of the Classic Google Play Console, and More!
Apple will add a new type of subscription offer called offer codes, which will allow developers to easily distribute one-time use codes to new,…
iOS 14 Is Out. Here’s What’s New for ASO
Apple is about to release iOS 14 on September 16, one day after the event where it announced new Apple Watch and iPad models. As well as adding a lot…
ASO Monthly #52 August 2020: CRO Tips, Conversion Myths Debunked, COVID-19 Impact on Apple Search Ads, ASO Challenges for Mobile Games, Upcoming Features & Updates, and More!
Every day, millions of reviews are left on Google Play, which gives developers an insight into what users are looking for, what they’re interested in…
Take a Glance at Your Competitors With Phiture’s Scraper
When working on Conversion Rate Optimisation (CVR), you should have in your plan a phase dedicated to testing various screenshot hypotheses.…
ASO Monthly #51 July 2020: New Categories Design in Google Play, Apple Store’s Move in China, Upcoming Features & Updates, and More!
At the end of June, the Indian government blocked 59 apps due to concerns raised over the threatened “national security and defense of India”.…
Make Your Apple Search Ads Campaigns Profitable: How to Optimize Your Cost-Per-Click Bids and Generate Valuable Users
In this article, we are going to cover a couple of best practices that will help you get a better grip on how you can leverage your CPT bid for a…
How to Build Your App’s Brand on the App Stores
In 2020, brand keywords account for about 70% of all App Store searches. But ASO managers all over the world fight hard for the remaining 30% of…
App Store and Play Store Guidelines: A Bite-Sized Guide to the Do’s and Don’ts for ASO Practitioners
As ASO practitioners, it’s crucial that we pay close attention to App Store guidelines in order to fully understand the dos and don’ts when it comes…
Are Discovery Campaigns Indispensable to Your ASA Strategy? an Impact Analysis
One of the key concerns for advertisers and app developers wanting to dip their toes into Apple Search Ads is scaling their reach and making the most…
ASO Monthly #50 June 2020: Apple WWDC, New Beta Google Play Console, upcoming features & updates, and more!
In this ASO Monthly series, the Phiture team reflects on the previous month and sheds light on new trends in app store optimization, algorithm…
