aso monthly 56

ASO Monthly #56 December 2020: Black Friday records, 2020 App Awards, New EU legislation, and more!

Digital was central to the success of Black Friday sales this year, much more so than in previous years. COVID-related restrictions on offline stores meant that marketers needed to rethink their promotional and logistical strategies and, as a result, we saw record numbers being tracked in parallel with changes in customer's purchasing behavior, as observed on AppTweak market insights.

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