How to Motivate Gamers to Install your App via Creative Optimization
Mobile games now make up nearly a quarter of all iOS App Store apps, so marketers must consider which elements can effectively drive installs.
How to Approach Creative Ideation and Testing
In this blog post, Natalie Rozenblat outlines the importance of cross collaboration between marketing, creative, data, and product teams.
ASO Monthly #60 April 2021: Algorithm Changes, ASO Conference Agenda, WWDC, Q1 Industry Trends, and More!
In this ASO Monthly series, the Phiture team reflects on the previous month and sheds light on trends in app store optimization, algorithm changes,…
ASO Monthly #59 March 2021: In-App Spending Growth, Pandemic Silver Linings, Privacy Labels Update, Android 12 Safety Changes, and More!
In this ASO Monthly series, the Phiture team reflects on the previous month and sheds light on trends in app store optimization, algorithm changes,…
ASO Monthly #58 February 2021: Android 12 First Preview, App Store Review Guideline Updates, and Apple faces EU inquiry
Following the success of ASO Conferences in 2019 and the digital ASO Conference in 2020, we are happy to announce that our next online ASO Conference…
ASO Monthly #57 January 2021: Privacy updates, 2020 spending records, Play Store rank icons, ASO Conference, & more!
The 2020 Christmas period saw record numbers of global app purchasing, with $9 billion being spent across the App Store and Play Store between…
ASO Monthly #56 December 2020: Black Friday records, 2020 App Awards, New EU legislation, and more!
Digital was central to the success of Black Friday sales this year, much more so than in previous years. COVID-related restrictions on offline stores…
What the Future Holds for ASO: The Phiture Team’s Predictions for 2021
In this article, the Phiture team reflects on 2020 and sheds light on our predictions for what the future of app store optimization looks like in…
ASO Monthly #55 November 2020: App Store Privacy, Third-party App Recommendations, App Store Commission Rate, and More!
Apple has announced that developers will be required to provide privacy details starting December 8th. The details will need to include information…
ASO Monthly #54 October 2020: Antitrust actions, Play Store A/B testing, App Store pre-order release, and more!
A new European legislation draft has raised the possibility of prohibiting Apple and other companies from selling devices with their own…
