Since the performance of each app campaign rests mainly on its creatives, it makes sense to approach the creative ideation systematically.

One of the key concerns for advertisers and app developers wanting to dip their toes into Apple Search Ads is scaling their reach and making the most out of the high-intent audiences who are active on the app store. The idea behind a discovery campaign is just that: to facilitate mining of new keywords that are relevant to the app. But how well does it actually cater to the promise? Is it really worth the investment?