Google Play and App Store, Spot the Differences

With this infographic, we aim to deconstruct every method and provide ASO practitioners with a decision-making tool, which should come in handy when it’s time to run your next A/B test and improve conversion rate on app stores.

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ASO Monthly #64 August 2021: Updated Ratings & Reviews for Android, No More Changes for App Store Search, Sneak Peak at In-App Events – and More!

In the August edition of ASO Monthly, we cover anomalies which might impact your ASO metrics, new ratings & reviews management features from Google Play, Apple’s new App Store search policy, and offer a rare glimpse at what the new iOS 15 App Store may look like.

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category rank

Want to rank high in a category? It may be useless.

On a list of the top questions our clients ask, “How can we rank higher in our category?” would definitely make it to the top five.
The good news is: we know how to make an app rank higher at Phiture. The bad news is: it doesn’t really matter — on the App Store at least.

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iOS 14 is out

iOS 14 Is Out. Here’s What’s New for ASO

Apple is about to release iOS 14 on September 16, one day after the event where it announced new Apple Watch and iPad models. As well as adding a lot of new features like app clips and home screen widgets, the new operating system also contains a number of updates to the App Store, which will influence your app’s visibility and conversion rate in the coming months.

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ASO Monthly #45 January 2020: ASO Conference, New Research and Return of Priority Score!

ASO Monthly #45 January 2020: ASO Conference, New Research and Return of Priority Score!

Following the success of two ASO Conferences in 2019, we are happy to announce that our next ASO Conference 2020 will take place on May 13 in Berlin.

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