March 2, 2020
ASO Monthly #46 February 2020: Apple bugs, category updates, China market trends, Apple Search Ads beta testing and more
The first agenda for the ASO Conference 2020 in Berlin on the 13th of May is out now! The all-star line-up features ASO experts from a wide range of…
February 3, 2020
ASO Monthly #45 January 2020: ASO Conference, New Research and Return of Priority Score!
Following the success of two ASO Conferences in 2019, we are happy to announce that our next ASO Conference 2020 will take place on May 13 in Berlin.
January 30, 2020
Huawei App Gallery: Conversion (Part I: Textual assets)
In previous articles, we have talked about how to ensure more visitors in the Huawei AppGallery see your app through keyword optimization and getting…
January 22, 2020
Search Popularity Score > Impressions Calculator
In a recent joint study, SplitMetrics and Phiture have estimated the relationship between Search Popularity and App Store Impressions:
January 6, 2020
ASO Monthly #44 December 2019: Bugs, Symbol Indexing, ASA Rotation Mode, and more!
Some members of the ASO Stack Slack community noticed problems in the acquisition report from the Google Play Console, which was not showing the…
December 17, 2019
ASO for the Huawei AppGallery: Discoverability
In this article, we’ll fill you in on everything you need to know about the feature categories on the Huawei AppGallery so you can start to develop a…
December 11, 2019
ASO on the Airwaves: The ASO Review Podcast
The team at Phiture is very proud to announce the launch of the very first podcast dedicated to all things ASO. That’s right: we’re the first ASO…
December 10, 2019
Apple Search Ads API Python Library
Abdul Majeed Alkattan works as Engineer at Phiture with a background in mobile and web development, DevOps and system administration. Abdul helps…
December 3, 2019
ASO Monthly #43 November 2019: Metadata Policy updates, Apple Search Ads Glitches and more.
Google Play has rolled out their Play Points engagement program to the US market following a successful release in Japan and Korea earlier this year.…
November 26, 2019
How to do Keyword Research for ASO
In ASO, the standard way of doing keyword research involves compiling a list of short-head search terms and stuffing them into the indexed assets of…