Phiture's App Store Optimization Blog

In previous articles, we have talked about how to ensure more visitors in the Huawei AppGallery see your app through keyword optimization and getting…

In a recent joint study, SplitMetrics and Phiture have estimated the relationship between Search Popularity and App Store Impressions:

Some members of the ASO Stack Slack community noticed problems in the acquisition report from the Google Play Console, which was not showing the…

In this article, we’ll fill you in on everything you need to know about the feature categories on the Huawei AppGallery so you can start to develop a…

The team at Phiture is very proud to announce the launch of the very first podcast dedicated to all things ASO. That’s right: we’re the first ASO…

Abdul Majeed Alkattan works as Engineer at Phiture with a background in mobile and web development, DevOps and system administration. Abdul helps…

Google Play has rolled out their Play Points engagement program to the US market following a successful release in Japan and Korea earlier this year.…

In ASO, the standard way of doing keyword research involves compiling a list of short-head search terms and stuffing them into the indexed assets of…

It’s been more than a month after the App Store Optimization Conference in New York and it’s time for an official content recap. This article will…

In this article, we’ll take a look at the metadata contributing to an app’s search ranking as well as what’s indexed and what we did to get our…