How to do Keyword Research for App Store Optimization

How to do Keyword Research for ASO

In ASO, the standard way of doing keyword research involves compiling a list of short-head search terms and stuffing them into the indexed assets of…

The Official App Store Optimization Conference 2019 New York Recap + Presentations

The Official App Store Optimization Conference 2019 New York Recap + Presentations

It’s been more than a month after the App Store Optimization Conference in New York and it’s time for an official content recap. This article will…

Huawei AppGallery: Search Visibility

Huawei AppGallery: Search Visibility

In this article, we’ll take a look at the metadata contributing to an app’s search ranking as well as what’s indexed and what we did to get our…

How to Leverage Apple Search Ads to Find the Optimal Keyword Set

How to Leverage Apple Search Ads to Find the Optimal Keyword Set

App Store Optimization (ASO) practitioners will know well what I mean by this statement: ASO is becoming increasingly complex. We all know that there…

ASO Monthly #42 October 2019: Attribution Issue in App Store Connect, Release of Dark Mode on the Play Store, and more!

ASO Monthly #42 October 2019: Attribution Issue in App Store Connect, Release of Dark Mode on the Play Store, and more!

After being in testing for over a month, dark mode on the Play Store has finally been rolled out to the public. In comparison with the light mode,…

Sherlock 🕵️‍♂️ — The ASO Inspector

Sherlock 🕵️‍♂️ — The ASO Inspector

I decided to create an open-source tool called Sherlock. There are only 1,735 other projects with the same name on Github.

Listing on AppGallery: A step-by-step guide and a glance at the Developer Console

Listing on AppGallery: A step-by-step guide and a glance at the Developer Console

This is the third article of a series of which we are going to tackle different aspects of App Store Optimization on Huawei AppGallery. If you would…

ASO Monthly September 2019: iOS 13 Release, New Play Store In-App Review Prompt Preview, and Google Play Pass

ASO Monthly #41 September 2019: iOS 13 Release, New Play Store In-App Review Prompt Preview, and Google Play Pass

This update was written by Skylar Grabecz, an ASO Consultant at Phiture.

Huawei AppGallery: An Introduction

Huawei AppGallery: An Introduction

This is the second article in our series on App Store Optimization on Huawei AppGallery. In the first article, we covered Why Should We Care about…

Is App Store Optimization Getting Easier? Or Harder?

Is App Store Optimization Getting Easier? Or Harder?

Join us at the ASO Conference NYC to continue the discussion.