iOS 15: Our Flywheel Approach to Screenshots

iOS 15 was finally released this week, and Apple’s new operating system update will bring big changes for product page optimization (PPO), allowing marketers to A/B test the visual elements of their product page – namely icons, screenshots and app previews. These new features will be out later this year, meaning it's important to know how to use them best now.

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ASO for the Huawei AppGallery: Discoverability

ASO for the Huawei AppGallery: Discoverability

In this article, we’ll fill you in on everything you need to know about the feature categories on the Huawei AppGallery so you can start to develop a game plan for making your app more discoverable.

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ASO Monthly September 2019: iOS 13 Release, New Play Store In-App Review Prompt Preview, and Google Play Pass

ASO Monthly #41 September 2019: iOS 13 Release, New Play Store In-App Review Prompt Preview, and Google Play Pass

This update was written by Skylar Grabecz, an ASO Consultant at Phiture.

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