Mobile Growth Nightmares Season 2 Episode 4 — Clément Halloo from Fabulous
Back after a mid-season break, our hosts were joined by Clément Halloo, Head of Marketing at Fabulous.
A Guide to Your Mobile Measurement Partner’s iOS 14 SKAdNetwork Changes
In this post, we take a deep dive into the solutions offered by mobile measurement partners (MMPs) such as AppsFlyer, Adjust, Branch,…
Join Phiture’s Mobile Growth Stack Slack Community: The Leading Network for International Mobile Growth Experts
Calling all mobile growth practitioners! Connect with marketing professionals from around the world and get the latest in mobile marketing…
12 Pricing Strategies to Boost Growth (During & After COVID-19)
When it comes to app and game pricing, ‘strategy’ is everything. In a normal goods and service exchange relationship customers already know…
How to Drive Long Term High-Scale User Acquisition with the Company that’s Done it for a Decade
Here’s what I often hear from companies hitting a plateau or decline with user acquisition: ‘It was great at the start! We grew super…
Campaigning During COVID Part 2: How to Combine Online and Offline Tracking on Facebook Ads
In the wake of COVID-19, we’ve seen a surge in tech-adoption. Audiences that were once reticent to use digital tools, like seniors or local…
Campaigning During COVID Part 1: Addressing the Core Challenges
COVID-19 has, in many ways, accelerated the rate of digitization. Companies who had no plans or only long term plans to offer their…
Mobile Conferences and Events List 2021
Start the year by looking ahead; take note of the mobile conferences and events in 2021.
Create a Scalable Prioritization Process with the KRRFC Framework
A few years ago, Phiture co-founder Andy Carvell introduced the Reach Relevancy Frequency (RRF) framework for prioritizing notifications…
The Subscription Optimization Framework: How to Better Monetize Your App in 2021
When deciding on what kind of subscription you should use or what offers to show, you’re often left blindsided. Would introductory pricing…
