A Guide to Your Mobile Measurement Partner’s iOS 14 SKAdNetwork Changes
In this post, we take a deep dive into the solutions offered by mobile measurement partners (MMPs) such as AppsFlyer, Adjust, Branch, Singular, Kochava, and Tenjin. We cover conversion value models, SKAN dashboards, and technical implementation guides for developers and marketers, and finish off with an impact summary across all the major ad networks such as Google, Facebook, Snapchat, TikTok, and Apple Search Ads.