Playable Ads: The Right Way to Use Them for Your App
In the mobile app industry, marketers have always had to find new ways to innovate to advertise successfully. The recent success of The…
A Step-By-Step Guide To YouTube Influencer Marketing for Mobile Games
YouTube influencer marketing may seem like a bit of a dark horse, especially to app marketers who believe that traditional ad platforms…
Non-linear: the Universe of the User Lifecycle
Over some coffee and a six-hour time difference in New York, Donté Ledbetter sat down with the Mobile Growth Stack to talk about what the…
CRM: Product and Brand’s First Line of Validation
What is holding your product or brand team back from validating concepts in their backlog? Is it the time limitations of an app release…
Between Mobile and Web: The User Lifecycle in Both Worlds
On a hot day in Berlin, Varun Thunugutla, Marketing Director at Sonova Group, sat down with the Mobile Growth Stack to talk about his…
From the Heart: How to Use Emotions to Win Over Your Customers
Think back to the last live sports game you went to (pre-COVID times of course). What’s the first thing you remember from that experience?…
Part 2: COVID-19: How to Launch a Product During a Crisis
In Part II, I’d like to move one step forward, and talk about how to launch a product during the pandemic. To successfully launch a product…
Retention and Engagement During COVID-19: How to Increase, Sustain, and Win-Back DAU for Your App
Are you tired of reading about COVID-related things? I hear you. It's exhausting. It's likely that you, your team, and your company have…
The Problem With Traditional Retention Metrics—and Three Metrics That Fill the Gap
Retention, we know, is critical to an app or product’s long term financial health. Mathematically, the arguments are…
5 Copywriting Pitfalls That Destroy Conversion Rates—And How To Avoid Them
Copywriting isn’t rocket science, yet most companies don’t get it right. I’ve seen startups neglect it completely and robust marketing…
