From the Heart: How to Use Emotions to Win Over Your Customers
Think back to the last live sports game you went to (pre-COVID times of course). What’s the first thing you remember from that experience?…
Part 2: COVID-19: How to Launch a Product During a Crisis
In Part II, I’d like to move one step forward, and talk about how to launch a product during the pandemic. To successfully launch a product…
Retention and Engagement During COVID-19: How to Increase, Sustain, and Win-Back DAU for Your App
Are you tired of reading about COVID-related things? I hear you. It's exhausting. It's likely that you, your team, and your company have…
The Problem With Traditional Retention Metrics—and Three Metrics That Fill the Gap
Retention, we know, is critical to an app or product’s long term financial health. Mathematically, the arguments are…
5 Copywriting Pitfalls That Destroy Conversion Rates—And How To Avoid Them
Copywriting isn’t rocket science, yet most companies don’t get it right. I’ve seen startups neglect it completely and robust marketing…
Incorporating Mobile Behavior to Create the Best Cross-Channel Experience
Mobile is essential to our daily lives. The average smartphone user picks up their phone about 150 times a day. That’s basically every 10…
Adopting AMP for Email: What Marketers Need to Know
While Google initially launched Accelerated Mobile Pages to help support richer, faster-loading website experiences on mobile, over the…
Getting More from Your App: Subscription Monetization Tactics 101
You’ve been in the app business for some time now. You’re doing ASO, CR, Retention Optimization, Ad-Revenue Optimization and the likes. But…
Mobile Apps: The Road to First-Party Analytics
What happens when you need or want to keep your attribution data (install sources & user data) in-house? Historically, attribution has…
Part 1: COVID-19: How to Maintain a Product During a Crisis
We’ve heard it before: COVID-19 has radically transformed the way consumers interact with the global economy. Users and companies alike…