Campaigning During COVID Part 2: How to Combine Online and Offline Tracking on Facebook Ads
In the wake of COVID-19, we’ve seen a surge in tech-adoption. Audiences that were once reticent to use digital tools, like seniors or local…
Campaigning During COVID Part 1: Addressing the Core Challenges
COVID-19 has, in many ways, accelerated the rate of digitization. Companies who had no plans or only long term plans to offer their…
Mobile Conferences and Events List 2021
Start the year by looking ahead; take note of the mobile conferences and events in 2021.
Create a Scalable Prioritization Process with the KRRFC Framework
A few years ago, Phiture co-founder Andy Carvell introduced the Reach Relevancy Frequency (RRF) framework for prioritizing notifications…
The Subscription Optimization Framework: How to Better Monetize Your App in 2021
When deciding on what kind of subscription you should use or what offers to show, you’re often left blindsided. Would introductory pricing…
Mobile Growth Nightmares Season 2 Episode 3 — Christinne Cuyugan from Drops
New Year, new episode! MGN is back with another amazing guest: Christinne Cuyugan, Growth Marketing Consultant at Drops.
The A/B Testing Framework: How to Level Up Your A/B Experimentation
It’s rare to find a marketer these days who doesn’t talk about A/B testing in some shape or form. As simple and straightforward as it may…
Personalization in CRM: How to Make Your Campaigns Stand Out
Open your inbox right now and take a glance at all of the campaigns you get from your subscriptions. How many of these personalized? In…
Mobile Growth Nightmares Season 2 Episode 2 — Noam Auerbach from Enhancv
The second episode of season 2 features Noam Auerbach, Head of Product and Growth at Enhancv. Noam, like Andy, has a background at…
Dynamic Pricing: Increasing App Subscription Revenue with Machine Learning
As publishers are looking for new revenue streams, pricing is often neglected. Most of the current pricing methods rely either on surveys,…