covid product launch

Part 2: COVID-19: How to Launch a Product During a Crisis

In Part II, I’d like to move one step forward, and talk about how to launch a product during the pandemic. To successfully launch a product during COVID-19, you have to understand what’s changed, how your product must be adapted, and what channels/strategies to use. Many of the essentials—understanding your offer, streamlining communications and marketing, and re-working your KPIs—may be the same as when you’re maintaining your product during the pandemic.

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how to maintain products during covid19-min

Part 1: COVID-19: How to Maintain a Product During a Crisis

We’ve heard it before: COVID-19 has radically transformed the way consumers interact with the global economy. Users and companies alike have been dramatically affected by social distancing measures and travel restrictions across the globe. Many businesses have had to make substantial changes to their product⁠—fast⁠—as consumers adapt to a new world.

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