Copywriting isn’t rocket science, yet most companies don’t get it right. I’ve seen startups neglect it completely and robust marketing teams unnecessarily complicate it. Little do they know that striking the right balance could lead to their biggest return on investment. After all, the best way to get through to your future customers is by saying the right things.

It isn’t easy to write, it’s even harder to do it for your brand. Here are 5 important lessons we learned at Blinkist that will help you succeed.

Every app is dreading the day that Facebook becomes too expensive, or when Google makes one of their products obsolete.
To prepare for this uncertain future, mobile marketers are constantly testing new channels. They put their efforts into other social media channels, affiliate marketing, and even offline advertising for more breathing space.