Incorporating Mobile Behavior to Create the Best Cross-Channel Experience
Mobile is essential to our daily lives. The average smartphone user picks up their phone about 150 times a day. That’s basically every 10…
Adopting AMP for Email: What Marketers Need to Know
While Google initially launched Accelerated Mobile Pages to help support richer, faster-loading website experiences on mobile, over the…
Getting More from Your App: Subscription Monetization Tactics 101
You’ve been in the app business for some time now. You’re doing ASO, CR, Retention Optimization, Ad-Revenue Optimization and the likes. But…
Mobile Apps: The Road to First-Party Analytics
What happens when you need or want to keep your attribution data (install sources & user data) in-house? Historically, attribution has…
Part 1: COVID-19: How to Maintain a Product During a Crisis
We’ve heard it before: COVID-19 has radically transformed the way consumers interact with the global economy. Users and companies alike…
Gamification in Unexpected Places: How Zinio Uses Virtual Rewards to Drive Engagement
Recent research by Localytics, a mobile engagement platform, shows that there’s a strong negative correlation between the number of…
Three Reasons Why and How Facebook Connect Can Drive Retention
You’ve probably noticed by now: many apps (and websites) prompt you to sign in via Facebook. While it may often seem like a simple ask to…
App Pricing Optimization Guide
App Stores suck. At least when you want to know how to monetize better. Ever wondered how much could you make if your subscription price…
Mobile Growth Nightmares Episode 11— Recorded at APS Berlin 2019 with Belen Caeiro from Babbel and Dora Trostanetsky from SoundCloud
Recorded live at the App Promotion Summit 2019, episode 11 of Mobile Growth Nightmares features Belen Caeiro, the Product Marketing Lead at…
Increasing Retention with Push, In-App and Email Part 3: Implementing the Strategy
In this final part, I’ll talk about how to tackle the implementation of each of these strategies through marketing automation of Push,…
