Gamification in Unexpected Places: How Zinio Uses Virtual Rewards to Drive Engagement
Recent research by Localytics, a mobile engagement platform, shows that there’s a strong negative correlation between the number of…
Three Reasons Why and How Facebook Connect Can Drive Retention
You’ve probably noticed by now: many apps (and websites) prompt you to sign in via Facebook. While it may often seem like a simple ask to…
App Pricing Optimization Guide
App Stores suck. At least when you want to know how to monetize better. Ever wondered how much could you make if your subscription price…
Mobile Growth Nightmares Episode 11— Recorded at APS Berlin 2019 with Belen Caeiro from Babbel and Dora Trostanetsky from SoundCloud
Recorded live at the App Promotion Summit 2019, episode 11 of Mobile Growth Nightmares features Belen Caeiro, the Product Marketing Lead at…
Increasing Retention with Push, In-App and Email Part 3: Implementing the Strategy
In this final part, I’ll talk about how to tackle the implementation of each of these strategies through marketing automation of Push,…
What Growth Management Tool Should You Choose? None.
What do you use to track your product and marketing growth experiments? If you’re serious, you probably track it somehow. In Sheets, an…
Mobile Growth Nightmares Episode 10 — Halloween special with Lucas Fedrizzi, Head of Sales & Expansion at Infleux.co
The latest episode of Mobile Growth Nightmares, a Halloween Special, features Lucas Fedrizzi. He is currently Head of Sales & Expansion at…
Mobile Conferences and Events List 2020
Round off your year by looking ahead; make note of the top mobile conferences and events in 2020. Don’t know where to start? Not to worry —…
How to leverage NPS scores in mobile growth
NPS is a metric, used by many organizations, that calculates overall user satisfaction by asking users to rate the product between a score…
Mobile Growth Nightmares Episode 9 — Recorded at AGS 2019 with Ada Dubrawska from the Messaging team at Clue & Catherine Bostian, CRM Manager at Delivery Hero
The episode 9 of Mobile Growth Nightmares was recording during App Growth Summit 2019 in Berlin. Usually, Mobile Growth Nightmares episodes…