Mobile Conferences and Events List 2019

Mobile Conferences and Events List 2019

It’s wise to plan your mobile conferences for 2019 in advance. Therefore, we created the list of the greatest app, growth and mobile events…

Minimum Viable Brand

Minimum Viable Brand

Most app startups tend to focus on product first and finding scalable marketing channels second. But branding IS important for consumer…

Mobile Growth Nightmares Episode 4 — Steve P. Young from App Masters

Mobile Growth Nightmares Episode 4 — Steve P. Young from App Masters

Behind every success, there are multiple mistakes. In the podcast series Mobile Growth Nightmares, hosted by me and Gessica Bicego…

Building an Email Growth Model

Building an Email Growth Model

This post is a modified version of my talk at Litmus Live London on how to build an email growth model and how I used it to increase…

Let’s talk about Performance Marketing on Google Ads

Let’s talk about Performance Marketing on Google Ads

Performance Marketing is an ever-changing yet challenging field for marketing these days.

Mobile Growth Nightmares Episode 3 — starring Thomas Petit from 8Fit

Mobile Growth Nightmares Episode 3 — starring Thomas Petit from 8Fit

Our next MGN episode is out! Recorded when the World Cup 2018 was still in it’s final stages, we caught up with Thomas Petit from fitness +…

200 A/B Tests Later: How We Learned To Create Paid Content That Sells

200 A/B Tests Later: How We Learned To Create Paid Content That Sells

It isn’t easy to write, it’s even harder to do it for your brand. Here are 5 important lessons we learned at Blinkist that will help you…

Mobile Growth Nightmares Podcast #2 featuring stories from Duolingo, Hopper, and Tubi TV

Mobile Growth Nightmares Podcast #2 featuring stories from Duolingo, Hopper, and Tubi TV

In this episode, recorded on the road during MAU Las Vegas, Gessica Bicego and I talk to three growth experts about some of the darkest…

Increasing Retention With Push, In-App & Email [Part 1]

Increasing Retention With Push, In-App & Email [Part 1]

In this article, I’m sharing some practical tips on how to go about improving retention in B2C mobile apps, employing strategic use of CRM…