Mobile Growth Nightmares Episode 6— André Kempe, Admiral of the fleet at GrowBoat.io

Mobile Growth Nightmares Episode 6— André Kempe, Admiral of the fleet at GrowBoat.io

Behind every success, there are multiple mistakes. In the podcast series Mobile Growth Nightmares, hosted by Gessica Bicego (Blinkist) and…

The Mobile Triforce: Marketing, Tech, and Data.

The Mobile Triforce: Marketing, Tech, and Data.

In this article, I will highlight what makes a good “tech-marketing stack” and how you can ensure that you get the most value out of……

Exploring users’ Natural Usage Habits

Exploring users’ Natural Usage Habits

Often, one will pick an engagement metric (monthly, weekly, daily) based on what they think it should be (gut feel) or what they see users…

Increasing Retention with Push, In-App and Email Part 2: Developing a Mobile CRM Strategy for Retention

Increasing Retention with Push, In-App and Email Part 2: Developing a Mobile CRM Strategy for Retention

Consider the make-up of your retained users in any given period to identify the biggest opportunity. Looking at your active users in a…

Mobile Growth Nightmares Episode 5— Lisa Kennelly from Fishbrain

Mobile Growth Nightmares Episode 5— Lisa Kennelly from Fishbrain

Behind every success, there are multiple mistakes. In the podcast series Mobile Growth Nightmares, hosted by Gessica Bicego (Blinkist) and…

Mobile Conferences and Events List 2019

Mobile Conferences and Events List 2019

It’s wise to plan your mobile conferences for 2019 in advance. Therefore, we created the list of the greatest app, growth and mobile events…

Minimum Viable Brand

Minimum Viable Brand

Most app startups tend to focus on product first and finding scalable marketing channels second. But branding IS important for consumer…

Mobile Growth Nightmares Episode 4 — Steve P. Young from App Masters

Mobile Growth Nightmares Episode 4 — Steve P. Young from App Masters

Behind every success, there are multiple mistakes. In the podcast series Mobile Growth Nightmares, hosted by me and Gessica Bicego…

Building an Email Growth Model

Building an Email Growth Model

This post is a modified version of my talk at Litmus Live London on how to build an email growth model and how I used it to increase…

Let’s talk about Performance Marketing on Google Ads

Let’s talk about Performance Marketing on Google Ads

Performance Marketing is an ever-changing yet challenging field for marketing these days.