Minimum Viable Brand
Most app startups tend to focus on product first and finding scalable marketing channels second. But branding IS important for consumer…
Mobile Growth Nightmares Episode 4 — Steve P. Young from App Masters
Behind every success, there are multiple mistakes. In the podcast series Mobile Growth Nightmares, hosted by me and Gessica Bicego…
Building an Email Growth Model
This post is a modified version of my talk at Litmus Live London on how to build an email growth model and how I used it to increase…
Let’s talk about Performance Marketing on Google Ads
Performance Marketing is an ever-changing yet challenging field for marketing these days.
Top 6 Mistakes To Avoid When Doing PR For Your Mobile Startup
Top 6 Mistakes When Doing App PR
Mobile Growth Nightmares Episode 3 — starring Thomas Petit from 8Fit
Our next MGN episode is out! Recorded when the World Cup 2018 was still in it’s final stages, we caught up with Thomas Petit from fitness +…
200 A/B Tests Later: How We Learned To Create Paid Content That Sells
It isn’t easy to write, it’s even harder to do it for your brand. Here are 5 important lessons we learned at Blinkist that will help you…
Mobile Growth Nightmares Podcast #2 featuring stories from Duolingo, Hopper, and Tubi TV
In this episode, recorded on the road during MAU Las Vegas, Gessica Bicego and I talk to three growth experts about some of the darkest…
![Increasing Retention With Push, In-App & Email [Part 1]](https://phiture.com/wp-content/uploads/2020/03/Increasing-Retention-With-Push-In-App-Email-Part-1.jpeg)
Increasing Retention With Push, In-App & Email [Part 1]
In this article, I’m sharing some practical tips on how to go about improving retention in B2C mobile apps, employing strategic use of CRM…
User Research From a Product Perspective
It is helpful to always be in touch with thoughts of your users. This should be something teams do on an ongoing basis with their existing…
