User Research From a Product Perspective
It is helpful to always be in touch with thoughts of your users. This should be something teams do on an ongoing basis with their existing…
Dealing With Revenue Discrepancy in Mobile Marketing
We are continuing our journey into understanding the data discrepancy in the world of mobile marketing. This time we will take a look at…
The Mobile Growth Stack Tech Layer: 50+ Tools & SDKs for Mobile Marketers
To provide orientation on tools within the ‘Tech Layer’ of the Mobile Growth Stack, we’ve listed some of the best-known ones here.
How to Make Influencer Marketing a Crucial Part of Your App’s Growth Strategy
Influencer marketing can be an effective means to secure engaged users for your app/game. However, without proper due diligence measures…
Don’t Let GDPR Kill Your Marketing Automation
Some practical guidance for US-based apps on approaching email and mobile marketing automation post GDPR.
Lessons Learned From Analyzing 150 Top Converting Ads
Too often we see advertisers getting caught up in crafting beautiful ads and perfecting minute details instead of building holistically…
Mobile Product/Market Fit
At Phiture, we are often approached by pre-launch, or early-stage companies asking for help and consultancy about growth. We usually reply…
How to Grow Your App Through Content Marketing
Every app is dreading the day that Facebook becomes too expensive, or when Google makes one of their products obsolete. To prepare for this…
Calculating Churn Rate for Your Mobile App & Retaining Valuable Customers
High churn rates are a common problem in the mobile app world. Some users may abandon your app because of bad user-experience. Some might…
Iterating on Mobile Growth Experiments: Scale, Iterate or Kill?
The most important decision a growth team needs to make on a regular basis is whether to re-invest in or divest resources from the current…