Phiture's Mobile Growth Blog

In this article, I’m sharing some practical tips on how to go about improving retention in B2C mobile apps, employing strategic use of CRM…

It is helpful to always be in touch with thoughts of your users. This should be something teams do on an ongoing basis with their existing…

We are continuing our journey into understanding the data discrepancy in the world of mobile marketing. This time we will take a look at…

To provide orientation on tools within the ‘Tech Layer’ of the Mobile Growth Stack, we’ve listed some of the best-known ones here.

Influencer marketing can be an effective means to secure engaged users for your app/game. However, without proper due diligence measures…

Some practical guidance for US-based apps on approaching email and mobile marketing automation post GDPR.

Too often we see advertisers getting caught up in crafting beautiful ads and perfecting minute details instead of building holistically…

At Phiture, we are often approached by pre-launch, or early-stage companies asking for help and consultancy about growth. We usually reply…

Every app is dreading the day that Facebook becomes too expensive, or when Google makes one of their products obsolete. To prepare for this…

High churn rates are a common problem in the mobile app world. Some users may abandon your app because of bad user-experience. Some might…