Mobile Growth Nightmares Episode 3 — starring Thomas Petit from 8Fit

Mobile Growth Nightmares Episode 3 — starring Thomas Petit from 8Fit

Our next MGN episode is out! Recorded when the World Cup 2018 was still in it’s final stages, we caught up with Thomas Petit from fitness +…

200 A/B Tests Later: How We Learned To Create Paid Content That Sells

200 A/B Tests Later: How We Learned To Create Paid Content That Sells

It isn’t easy to write, it’s even harder to do it for your brand. Here are 5 important lessons we learned at Blinkist that will help you…

Mobile Growth Nightmares Podcast #2 featuring stories from Duolingo, Hopper, and Tubi TV

Mobile Growth Nightmares Podcast #2 featuring stories from Duolingo, Hopper, and Tubi TV

In this episode, recorded on the road during MAU Las Vegas, Gessica Bicego and I talk to three growth experts about some of the darkest…

Increasing Retention With Push, In-App & Email [Part 1]

Increasing Retention With Push, In-App & Email [Part 1]

In this article, I’m sharing some practical tips on how to go about improving retention in B2C mobile apps, employing strategic use of CRM…

User Research From a Product Perspective

User Research From a Product Perspective

It is helpful to always be in touch with thoughts of your users. This should be something teams do on an ongoing basis with their existing…

Dealing With Revenue Discrepancy in Mobile Marketing

Dealing With Revenue Discrepancy in Mobile Marketing

We are continuing our journey into understanding the data discrepancy in the world of mobile marketing. This time we will take a look at…

The Mobile Growth Stack Tech Layer: 50+ Tools & SDKs for Mobile Marketers

The Mobile Growth Stack Tech Layer: 50+ Tools & SDKs for Mobile Marketers

To provide orientation on tools within the ‘Tech Layer’ of the Mobile Growth Stack, we’ve listed some of the best-known ones here.

How to Make Influencer Marketing a Crucial Part of Your App’s Growth Strategy

How to Make Influencer Marketing a Crucial Part of Your App’s Growth Strategy

Influencer marketing can be an effective means to secure engaged users for your app/game. However, without proper due diligence measures…

Don’t Let GDPR Kill Your Marketing Automation

Don’t Let GDPR Kill Your Marketing Automation

Some practical guidance for US-based apps on approaching email and mobile marketing automation post GDPR.