Dealing With Revenue Discrepancy in Mobile Marketing
We are continuing our journey into understanding the data discrepancy in the world of mobile marketing. This time we will take a look at another important metric
Analytics vs Attribution: Dealing With Install Discrepancy in Mobile Marketing
Show me two dashboards that don’t have any discrepancies and I will tell you that one of them is lying, or just blindly copying the other’s numbers. The sad truth is that discrepancies have become a part of the marketer’s everyday life.