Phiture's Mobile Growth Blog

I am fond of systems thinking and system dynamics, so I tend to present any business or ecosystem as a systems map outlining key feedback…

In this article we’ll set up a very basic growth model and look at some of the important dynamics that you’ll want to capture.

For those who aren’t familiar with the Mobile Growth Stack, it’s a sort of ‘mobile cheat sheet’… a one-page chart / diagram that helps…

One tough challenge, especially with small teams, is deciding how much emphasis to allocate to product (e.g. new features, functionality or…

In this post, I’ll outline the key benefits and costs of implementing a user account system in a mobile product and delve into some of the…

In this post, I’ll give a short introduction to the huge topic of lifecycle marketing and discuss how to build a lifecycle marketing…

The Mobile Growth Stack contains a lot of information and can be intimidating at first glance. This article explains how to use the stack…

The Mobile Growth Stack is a framework that helps marketers, founders and growth practitioners develop and evolve a strategy for growing…

It’s been just over a year since I published my original Mobile Growth Stack post on Medium. I’m continually humbled and delighted to see…

When formulating a mobile growth strategy for your business, what factors should you take into account? What tools and techniques should…