Analytics vs Attribution: Dealing With Install Discrepancy in Mobile Marketing
Show me two dashboards that don’t have any discrepancies and I will tell you that one of them is lying, or just blindly copying the other’s…
Merging CRM & Retargeting
Surely you have been there. Separate teams inside an organisation working within their own silo with no visibility of what the other is…
Why Focusing Too Much on Acquisition Will Kill Your Mobile Startup
I am a big fan of AARRR. But it has one major issue: it focuses on Acquisition instead of Retention. And that could destroy your mobile…
Minimum Viable Analytics
All too often, in an effort to be ‘data-driven’, teams fall into one or more of the following traps: tracking the wrong things, tracking…
Checklist: How to Choose a Mobile Attribution Partner
Mobile attribution is one of the cornerstones for growth-oriented apps and part of the fundamental tech layer of the Mobile Growth Stack.…
Implementing the Mobile Growth Stack at a Tech Startup: Shapr3D Case Study
At Shapr3D, we’re creating the world’s first mobile CAD designed specifically for iPad Pro. When Shapr3D released the first promo video, it…
Crowdfunding for Mobile Games: Is it Worth it?
With more than 20,000 games released in the App Store per month, getting discovered is tough for new mobile games. But what if players knew…
Acquiring Better Users — Eric Seufert & Thomas Petit on UA Tactics
Paid User Acquisition (UA) is the most important scalable growth channel for apps, and the one that app developers have most control over—…
Building Apps for Mobile Growth: Tech Layer Choices
Tech choices will seldom be the most impactful decisions when it comes to driving growth, but poor tech choices or improper configuration…
RRF: A Framework for Building Impactful Notifications
In this article, I outline a framework that helps prioritize development of programmatically driven notifications (applicable to mobile and…