Lessons Learned From Analyzing 150 Top Converting Ads
Too often we see advertisers getting caught up in crafting beautiful ads and perfecting minute details instead of building holistically…
Mobile Product/Market Fit
At Phiture, we are often approached by pre-launch, or early-stage companies asking for help and consultancy about growth. We usually reply…
How to Grow Your App Through Content Marketing
Every app is dreading the day that Facebook becomes too expensive, or when Google makes one of their products obsolete. To prepare for this…
Calculating Churn Rate for Your Mobile App & Retaining Valuable Customers
High churn rates are a common problem in the mobile app world. Some users may abandon your app because of bad user-experience. Some might…
Iterating on Mobile Growth Experiments: Scale, Iterate or Kill?
The most important decision a growth team needs to make on a regular basis is whether to re-invest in or divest resources from the current…
How to Build a Kick-Ass Notifications System
Notifications can deliver significant engagement uplift, but, if abused, may result in negative user sentiment. What we routinely see at…
Analytics vs Attribution: Dealing With Install Discrepancy in Mobile Marketing
Show me two dashboards that don’t have any discrepancies and I will tell you that one of them is lying, or just blindly copying the other’s…
Merging CRM & Retargeting
Surely you have been there. Separate teams inside an organisation working within their own silo with no visibility of what the other is…
Why Focusing Too Much on Acquisition Will Kill Your Mobile Startup
I am a big fan of AARRR. But it has one major issue: it focuses on Acquisition instead of Retention. And that could destroy your mobile…
Minimum Viable Analytics
All too often, in an effort to be ‘data-driven’, teams fall into one or more of the following traps: tracking the wrong things, tracking…