Dynamic Pricing: Increasing App Subscription Revenue with Machine Learning

Dynamic Pricing: Increasing App Subscription Revenue with Machine Learning

As publishers are looking for new revenue streams, pricing is often neglected. Most of the current pricing methods rely either on surveys, segmentation, or consulting approaches (which are over the budget for most of the smaller developers). There are also dynamic purchase predictions, which are fast, but not very reliable because they depend on black-box algorithms (Firebase predictions) or e-commerce based RFM analysis, which is not very helpful for most apps (like CleverTap’s RFM).

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Getting More from Your App: Subscription Monetization Tactics 101

Getting More from Your App: Subscription Monetization Tactics 101

You’ve been in the app business for some time now. You’re doing ASO, CR, Retention Optimization, Ad-Revenue Optimization and the likes. But did you miss something? Yes, probably. Somewhere between Product, Marketing, and your Devs lies App Subscription Pricing, which can bring you additional revenue for no additional costs.

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app pricing optimization guide

App Pricing Optimization Guide

App Stores suck. At least when you want to know how to monetize better. Ever wondered how much could you make if your subscription price was $17 instead of $13/month? Or just wanted to test how people in Japan will purchase a 7-day trial period with yearly subscription?

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What Growth Management Tool Should You Choose? None.

What Growth Management Tool Should You Choose? None.

What do you use to track your product and marketing growth experiments? If you’re serious, you probably track it somehow. In Sheets, an internal knowledge base, or simply leaving it as it is in each A/B testing platform. It’s cheap and if you do less than, say, 50 experiments per year, it’s probably fine.

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a-simple-guide-to-retaining-valuable-users-50d9e6aed37c

Calculating Churn Rate for Your Mobile App & Retaining Valuable Customers

High churn rates are a common problem in the mobile app world. Some users may abandon your app because of bad user-experience. Some might simply forget about your app. Sometimes, you just don’t know.

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