Getting More from Your App: Subscription Monetization Tactics 101

Getting More from Your App: Subscription Monetization Tactics 101

You’ve been in the app business for some time now. You’re doing ASO, CR, Retention Optimization, Ad-Revenue Optimization and the likes. But did you miss something? Yes, probably. Somewhere between Product, Marketing, and your Devs lies App Subscription Pricing, which can bring you additional revenue for no additional costs.

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app pricing optimization guide

App Pricing Optimization Guide

Subscription pricing optimization is hard because it does not give immediate results. Changing your price will change your LTV and subscription-churn and results might be visible after one billing period, but usually much longer.

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What Growth Management Tool Should You Choose? None.

What Growth Management Tool Should You Choose? None.

What do you use to track your product and marketing growth experiments? If you’re serious, you probably track it somehow. In Sheets, an internal knowledge base, or simply leaving it as it is in each A/B testing platform. It’s cheap and if you do less than, say, 50 experiments per year, it’s probably fine.

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a-simple-guide-to-retaining-valuable-users-50d9e6aed37c

Calculating Churn Rate for Your Mobile App & Retaining Valuable Customers

High churn rates are a common problem in the mobile app world. Some users may abandon your app because of bad user-experience. Some might simply forget about your app. Sometimes, you just don’t know.

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