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Adopting AMP for Email: What Marketers Need to Know

While Google initially launched Accelerated Mobile Pages to help support richer, faster-loading website experiences on mobile, over the past two years the company has turned its attention to bringing AMP to the email space. The Google-backed open-source AMP for Email framework is designed to make it possible to make email experiences more interactive by transforming messages from fundamentally static in nature to dynamic units that function almost like little web applications inside of the inbox.

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