Behind every success, there are multiple mistakes. In the podcast series Mobile Growth Nightmares, hosted by Gessica Bicego (Blinkist) and Andy Carvell(Phiture), we talk about failures, missed opportunities, embarrassing blunders, and the lessons learned from them. Links to the podcast on SoundCloud, iTunes and Spotify are further down this article.

Recorded live at the App Promotion Summit 2019, episode 11 of Mobile Growth Nightmares features Belen Caeiro, the Product Marketing Lead at Babbel and Dora Trostanetsky of Growth Optimisation at SoundCloud as special guests.

Belen, like Andy, has a background at Soundcloud before her time at Babbel and now works closely with both the Product and Marketing teams. She shares her personal Mobile Growth Nightmare that resulted in no Android reviews for seven months.

Dora had her start in mobile growth by starting out with gaming: “the best place to get your start in mobile growth” according to her, due to the variety of different possibilities to experiment on within that industry. She recounted a workplace gaffe involving the highly dangerous ‘Reply All’ button.

Brilliant or Bullshit is of course back again; this time, the guests chat about Facebook’s attempts to tap into the TikTok market with Instagram Reals. Listen to the end to find out who fell which way on the sliding scale from Brilliant to Bullshit.

Listen to Episode #11 on Soundcloud

Listen to Episode #11 on Spotify

Listen to Episode #11 on iTunes

https://podcasts.apple.com/us/podcast/mgn-11-recorded-at-app-promotion-summit-berlin-2019/id1375809236?i=1000464179344