In this article, we propose a framework (the ‘Acknowledgment-Interest-Conversion Framework, or AIC for short) for measuring and analyzing engagement…

Since the dawn of time, the number 7 has had a special place in most civilizations. 7 days in a week, 7 colors in a rainbow, 7 wonders of the world.…

Behind every success, there are multiple mistakes. In the podcast series Mobile Growth Nightmares, hosted by Gessica Bicego (Blinkist) and Andy…

In this article, I will highlight what makes a good “tech-marketing stack” and how you can ensure that you get the most value out of it.

Often, one will pick an engagement metric (monthly, weekly, daily) based on what they think it should be (gut feel) or what they see users doing…

Consider the make-up of your retained users in any given period to identify the biggest opportunity. Looking at your active users in a Growth…

Behind every success, there are multiple mistakes. In the podcast series Mobile Growth Nightmares, hosted by Gessica Bicego (Blinkist) and Andy…

It’s wise to plan your mobile conferences for 2019 in advance. Therefore, we created the list of the greatest app, growth and mobile events and…

Most app startups tend to focus on product first and finding scalable marketing channels second. But branding IS important for consumer startups,…

Behind every success, there are multiple mistakes. In the podcast series Mobile Growth Nightmares, hosted by me and Gessica Bicego (Blinkist), we…