The Mobile Triforce: Marketing, Tech, and Data.
In this article, I will highlight what makes a good “tech-marketing stack” and how you can ensure that you get the most value out of it.
Exploring users’ Natural Usage Habits
Often, one will pick an engagement metric (monthly, weekly, daily) based on what they think it should be (gut feel) or what they see users doing…
Increasing Retention with Push, In-App and Email Part 2: Developing a Mobile CRM Strategy for Retention
Consider the make-up of your retained users in any given period to identify the biggest opportunity. Looking at your active users in a Growth…
Mobile Growth Nightmares Episode 5— Lisa Kennelly from Fishbrain
Behind every success, there are multiple mistakes. In the podcast series Mobile Growth Nightmares, hosted by Gessica Bicego (Blinkist) and Andy…
Mobile Conferences and Events List 2019
It’s wise to plan your mobile conferences for 2019 in advance. Therefore, we created the list of the greatest app, growth and mobile events and…
Minimum Viable Brand
Most app startups tend to focus on product first and finding scalable marketing channels second. But branding IS important for consumer startups,…
Mobile Growth Nightmares Episode 4 — Steve P. Young from App Masters
Behind every success, there are multiple mistakes. In the podcast series Mobile Growth Nightmares, hosted by me and Gessica Bicego (Blinkist), we…
Building an Email Growth Model
This post is a modified version of my talk at Litmus Live London on how to build an email growth model and how I used it to increase SoundCloud’s…
Let’s talk about Performance Marketing on Google Ads
Performance Marketing is an ever-changing yet challenging field for marketing these days.
Top 6 Mistakes To Avoid When Doing PR For Your Mobile Startup
Top 6 Mistakes When Doing App PR
