You’ve been in the app business for some time now. You’re doing ASO, CR, Retention Optimization, Ad-Revenue Optimization and the likes. But did you…

What happens when you need or want to keep your attribution data (install sources & user data) in-house? Historically, attribution has always been a…

We’ve heard it before: COVID-19 has radically transformed the way consumers interact with the global economy. Users and companies alike have been…

Recent research by Localytics, a mobile engagement platform, shows that there’s a strong negative correlation between the number of sessions users…

You’ve probably noticed by now: many apps (and websites) prompt you to sign in via Facebook. While it may often seem like a simple ask to make of a…

App Stores suck. At least when you want to know how to monetize better. Ever wondered how much could you make if your subscription price was $17…

Recorded live at the App Promotion Summit 2019, episode 11 of Mobile Growth Nightmares features Belen Caeiro, the Product Marketing Lead at Babbel…

In this final part, I’ll talk about how to tackle the implementation of each of these strategies through marketing automation of Push, In-App and…

What do you use to track your product and marketing growth experiments? If you’re serious, you probably track it somehow. In Sheets, an internal…

The latest episode of Mobile Growth Nightmares, a Halloween Special, features Lucas Fedrizzi. He is currently Head of Sales & Expansion at…