How to leverage NPS scores in mobile growth

How to leverage NPS scores in mobile growth

Understanding overall user satisfaction can highlight opportunities for product…


Introducing a New Framework for Mobile Engagement: Acknowledgment — Interest — Conversion (AIC)

Introducing a New Framework for Mobile Engagement: Acknowledgment — Interest — Conversion (AIC)

This article is co-authored by Andy Carvell, Kevin Bravo and Tessa Miskell,…


The Mobile Triforce: Marketing, Tech, and Data.

The Mobile Triforce: Marketing, Tech, and Data.

Kevin Bravo has honed his technical and strategic skills in various startups…


Exploring users’ Natural Usage Habits

Exploring users’ Natural Usage Habits

Understanding users and their natural behavior is an important step in…