Our next MGN episode is out! Recorded when the World Cup 2018 was still in it’s final stages, we caught up with Thomas Petit from fitness + nutrition…

It isn’t easy to write, it’s even harder to do it for your brand. Here are 5 important lessons we learned at Blinkist that will help you succeed.

In this episode, recorded on the road during MAU Las Vegas, Gessica Bicego and I talk to three growth experts about some of the darkest moments in…

In this article, I’m sharing some practical tips on how to go about improving retention in B2C mobile apps, employing strategic use of CRM as a lever…

It is helpful to always be in touch with thoughts of your users. This should be something teams do on an ongoing basis with their existing users as…

We are continuing our journey into understanding the data discrepancy in the world of mobile marketing. This time we will take a look at another…

To provide orientation on tools within the ‘Tech Layer’ of the Mobile Growth Stack, we’ve listed some of the best-known ones here.

Influencer marketing can be an effective means to secure engaged users for your app/game. However, without proper due diligence measures and a deeper…

Some practical guidance for US-based apps on approaching email and mobile marketing automation post GDPR.

Too often we see advertisers getting caught up in crafting beautiful ads and perfecting minute details instead of building holistically effective…