Phiture's App Store Optimization Blog

This update was prepared by Binh Dang, an ASO consultant at Phiture. He helps companies with optimizing their apps for both the App Store and Play…

Sneaky ‘utility’ apps were considered to be on the scammers’ list this month, with subscriptions stealing from $156 — $4700 per year from users.…

The Advanced ASO Book has finally arrived in color paperback with updates on various topics, including Apple Search Ads, Google UAC, ASO tools, and…

The book on Advanced App Store Optimization, co-authored by myself and Moritz Daan is now available in color paperback print through the ASO Book…

From Oct 1, Apple will no longer include apps for iOS or macOS in its iTunes Affiliate Program, that used to generate affiliate links for…

A glitch in Google Play search results has first been reported by members of the ASO Stack Slack: search results loop in every 5 apps on mobile and…

While the iOS 12 Announcements during WWDC were mostly about Facetime and animated emojis 🐯 there were also some unannounced changes important for…

Google now allows registering .app domains. Continuing on the encouraging safety in mobile web and adoption of HTTPS, Google is requiring HTTPS for…

Mobile marketers and developers can as of now test different Apple Search Ads assets in the App Store.

The web apps were made available for iOS in 2007, introduced back then by Steve Jobs, and long forgotten and not supported. Now, with their iOS 11.3…