Building a Systematic Process for ASO With the CRO Loop
“My keyword rankings are shooting up, my search impressions have never been so high, but my listing doesn’t seem to be able to convert enough of…
How to Nail Seasonal Marketing in Your ASO Strategy
For the hundreds of shopping apps that flourish at the end of the year, Black Friday, Cyber Week, and the holidays present big opportunities in terms…
ASO Monthly #31 November 2018: App Store Connect API, Play Store Reviews Section Redesign & More
This update was prepared by Binh Dang, an ASO consultant at Phiture. He helps companies with optimizing their apps for both the App Store and Play…
ASO Monthly #30 October 2018: Google Play APK Bundles, Subscription Fraud, & More!
Sneaky ‘utility’ apps were considered to be on the scammers’ list this month, with subscriptions stealing from $156 — $4700 per year from users.…
ASO Monthly #29 September 2018: New Play Store Layout, Apple Releasing iOS 12, & More
The Advanced ASO Book has finally arrived in color paperback with updates on various topics, including Apple Search Ads, Google UAC, ASO tools, and…
The Advanced App Store Optimization Book 2018 Edition is Now Available in Print
The book on Advanced App Store Optimization, co-authored by myself and Moritz Daan is now available in color paperback print through the ASO Book…
ASO Monthly #28 August 2018: New Acquisition Insights on Google Play Console, Upcoming Apple Special Event
From Oct 1, Apple will no longer include apps for iOS or macOS in its iTunes Affiliate Program, that used to generate affiliate links for…
ASO Monthly #27 July 2018: Google Play Bugs, iOS 12 News & More
A glitch in Google Play search results has first been reported by members of the ASO Stack Slack: search results loop in every 5 apps on mobile and…
ASO Monthly #26 June 2018: Google Play Algorithm Change, Search Ads Attribution API Broken
While the iOS 12 Announcements during WWDC were mostly about Facetime and animated emojis 🐯 there were also some unannounced changes important for…
ASO Monthly #25 May 2018: App Store Creative Testing, Google I/O 2018 impact
Google now allows registering .app domains. Continuing on the encouraging safety in mobile web and adoption of HTTPS, Google is requiring HTTPS for…