Apple Search Ads: 46 new storefronts, multi-storefront campaigns, and more
March 27th was one of the biggest days for Apple Search Ads since its launch in 2017. Apple opened up 46 more storefronts for Search Ads and updated…
ASO Monthly #35 March 2019: More Countries in Apple Search Ads, Google Play Custom Store Listings and more
As a start, developers will be able to monetise their free users through rewarded video ads. Users will be able to elect to watch a video…
Just How Impactful is Being Featured on the App Store?
In addition to carrying out keyword optimization, apps can boost their visibility on the App Store by being featured. Having your app promoted on the…
ASO Monthly #34 February 2019: Editorial Stories on Google Play, Subscription Update on iOS, & More
First reported in Lukas Stefanko’s tweet and shared in the ASO Stack Slack by member Thomas Petit, a new Black Hat ASO practice seems to have emerged…
Understanding your Play Store Traffic to Design Impactful CRO Experiments
When optimizing for Google Play and evaluating the impact of their tests, marketers typically monitor their organic data. However, one of Google Play…
ASO Monthly #33 January 2019: iOS Algorithm Bug, New Google Experiment Metrics & more!
Flagged by Herman Jakobi and multiple other members of the ASO Stack Slack, a drastic change in ranking affected all apps in multiple locales from…
ASO Design Nightmares
If your app store screenshots are not well designed, many users will be subconsciously deterred. This all seems self-evident, but many marketers fail…
Creative Sets Results Calculator for Apple Search Ads
Search Ads Creative Sets provide an opportunity to improve the performance of app preview and screenshots in search results. They give ASO experts an…
Slack Integrations for Boosting Your ASO Efficiency
Phiture has compiled a list of useful Slack integrations available in our day-to-day ASO tools — including insights to one we’ve made ourselves so…
ASOStack — Slack Community Guidelines
The ASO Stack is the Slack workspace for ASO practitioners to discuss and share industry news, knowledge and much more. We left 2018 with a bang,…