How to Plan Brand Awareness Campaigns That Boost App Growth
Brand awareness stands at the very top of the conversion funnel. It’s the first point of contact in the process of attracting users to…
Media Mix Modeling for Mobile: What Data is Needed?
Media Mix Modeling (MMM) explained. MMM falls under Predictive Models under Growth and Insights in the Mobile Growth Stack and is…
Achieving a Seamless User Experience: What to Consider Before Mandating Registration
Seamless user experiences are the key to a strong retention rate. Mandating user registration at exactly the right time is therefore…
WWDC 2022 ASO Updates: Benchmarks in App Analytics Coming Early Next Year
Apple’s Worldwide Developers Conference (WWDC) 2022: Apple has announced important updates to benchmarks in App Analytics that will be…
WWDC 2022 Keynote Recap: the Headline Updates for Mobile Growth Professionals
Apple’s Worldwide Developers Conference (WWDC 2022) brought very exciting news to mobile growth professionals this year. Phiture is excited…
Why Your CRM Activities Might Belong with the Product Team not the Marketing Team
In many cases, the placement of CRM with Marketing Teams, not Product Teams is legacy of CRM’s original foundation and has no bearing on…
Android 13: New Push Opt-Ins and How to Prepare
Android 13 will give users the ability to choose directly in the app if they want to enable push notifications or not. Here is our overview…
Managing Retention Rate Benchmarks & Expectations
Learn about the most important factors that lead to successful CRM engagements. Get expert tips in managing expectations and aligning your…
Custom Product Pages with Apple Search Ads, How and Why to Use Them
We will explain how to leverage Custom Product Pages with Apple Search Ads, and their importance for your user acquisition strategy.
Mobile Conferences and Events List 2022
Start the year by looking ahead; take note of the mobile conferences and events in 2022.