Playable Ads: The Right Way to Use Them for Your App

by Juliane Besler

A Step-By-Step Guide To YouTube Influencer Marketing for Mobile Games

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by Nadir Garouche

Non-linear: the Universe of the User Lifecycle

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by Donté Ledbetter

CRM: Product and Brand's First Line of Validation

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by Natalie Fitch

Between Mobile and Web: The User Lifecycle in Both Worlds

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by Varun Thunugutla

From the Heart: How to Use Emotions to Win Over Your Customers

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by Nick Lyford

Part 2: COVID-19: How to Launch a Product During a Crisis

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by Ekaterina Petrakova

Retention and Engagement During COVID-19: How to Increase, Sustain, and Win-Back DAU for Your App

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by Saket Toshniwal

The Problem With Traditional Retention Metrics—and Three Metrics That Fill the Gap

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by Shamanth Rao

5 Copywriting Pitfalls That Destroy Conversion Rates—And How To Avoid Them

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by Sandra Wu

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