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CRM: Product and Brand's first line of validation

CRM: Product and Brand's First Line of Validation

by Natalie Fitch

Between Mobile and Web: The User Lifecycle in Both Worlds

Between Mobile and Web: The User Lifecycle in Both Worlds


by Varun Thunugutla

how to use emotions to win over your customers

From the Heart: How to Use Emotions to Win Over Your Customers


by Nick Lyford

covid product launch

Part 2: COVID-19: How to Launch a Product During a Crisis


by Ekaterina Petrakova

retention and engagement covid19

Retention and Engagement During COVID-19: How to Increase, Sustain, and Win-Back DAU for Your App


by Saket Toshniwal

three metrics retention

The Problem With Traditional Retention Metrics—and Three Metrics That Fill the Gap


by Shamanth Rao

copywriting conversion rates

5 Copywriting Pitfalls That Destroy Conversion Rates—And How To Avoid Them


by Sandra Wu

iterable cross channel

Incorporating Mobile Behavior to Create the Best Cross-Channel Experience


by Michael Huard

adopting AMP for Email

Adopting AMP for Email: What Marketers Need to Know


by Gareth Worsnup and Toby Coulthard

Getting More from Your App: Subscription Monetization Tactics 101

Getting More from Your App: Subscription Monetization Tactics 101


by Jakub Chour

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