In this post, we take a deep dive into the solutions offered by mobile measurement partners (MMPs) such as AppsFlyer, Adjust, Branch, Singular,…

Calling all mobile growth practitioners! Connect with marketing professionals from around the world and get the latest in mobile marketing tools,…

When it comes to app and game pricing, ‘strategy’ is everything. In a normal goods and service exchange relationship customers already know they will…

Here’s what I often hear from companies hitting a plateau or decline with user acquisition: ‘It was great at the start! We grew super quickly and our…

In the wake of COVID-19, we’ve seen a surge in tech-adoption. Audiences that were once reticent to use digital tools, like seniors or local…

COVID-19 has, in many ways, accelerated the rate of digitization. Companies who had no plans or only long term plans to offer their products/services…

Start the year by looking ahead; take note of the mobile conferences and events in 2021.

A few years ago, Phiture co-founder Andy Carvell introduced the Reach Relevancy Frequency (RRF) framework for prioritizing notifications impact based…

When deciding on what kind of subscription you should use or what offers to show, you’re often left blindsided. Would introductory pricing work…

New Year, new episode! MGN is back with another amazing guest: Christinne Cuyugan, Growth Marketing Consultant at Drops.