How to Make Influencer Marketing a Crucial Part of Your App’s Growth Strategy
This is a guest post by Jon Howard, Head of PR/Influencer Relations at…
Don’t Let GDPR Kill Your Marketing Automation
Some practical guidance for US-based apps on approaching email and mobile…
Lessons Learned From Analyzing 150 Top Converting Ads
Note from Andy Carvell, Editor of Mobile Growth Stack: We don’t cover UA topics…
Mobile Product/Market Fit
At Phiture, we are often approached by pre-launch, or early-stage companies…
How to Grow Your App Through Content Marketing
Most apps rely on Facebook and Google for growth. In recent years, content…
Calculating Churn Rate for Your Mobile App & Retaining Valuable Customers
This is a guest post by Jakub Chour, Mobile Marketer & Marketing…
Iterating on Mobile Growth Experiments: Scale, Iterate or Kill?
The most important decision a growth team needs to make on a regular basis is…
How to Build a Kick-Ass Notifications System
Mitigating Risk and Maximizing Impact “The only thing we have to fear is fear…
Analytics vs Attribution: Dealing With Install Discrepancy in Mobile Marketing
Show me two dashboards that don’t have any discrepancies and I will tell you…
Merging CRM & Retargeting
This is a guest post by Jacques Frisch, a Mobile Marketing veteran, responsible…
