How to Make Influencer Marketing a Crucial Part of Your App’s Growth Strategy

How to Make Influencer Marketing a Crucial Part of Your App’s Growth Strategy

This is a guest post by Jon Howard, Head of PR/Influencer Relations at…


Don’t Let GDPR Kill Your Marketing Automation

Don’t Let GDPR Kill Your Marketing Automation

Some practical guidance for US-based apps on approaching email and mobile…


Lessons Learned From Analyzing 150 Top Converting Ads

Lessons Learned From Analyzing 150 Top Converting Ads

Note from Andy Carvell, Editor of Mobile Growth Stack: We don’t cover UA topics…


Mobile Product/Market Fit

Mobile Product/Market Fit

At Phiture, we are often approached by pre-launch, or early-stage companies…


How to Grow Your App Through Content Marketing

How to Grow Your App Through Content Marketing

Most apps rely on Facebook and Google for growth. In recent years, content…


a-simple-guide-to-retaining-valuable-users-50d9e6aed37c

Calculating Churn Rate for Your Mobile App & Retaining Valuable Customers

This is a guest post by Jakub Chour, Mobile Marketer & Marketing…


Iterating on Mobile Growth Experiments: Scale, Iterate or Kill?

Iterating on Mobile Growth Experiments: Scale, Iterate or Kill?

The most important decision a growth team needs to make on a regular basis is…


How to Build a Kick-Ass Notifications System

How to Build a Kick-Ass Notifications System

Mitigating Risk and Maximizing Impact “The only thing we have to fear is fear…


Analytics vs Attribution: Dealing With Install Discrepancy in Mobile Marketing

Analytics vs Attribution: Dealing With Install Discrepancy in Mobile Marketing

Show me two dashboards that don’t have any discrepancies and I will tell you…


Merging CRM & Retargeting

Merging CRM & Retargeting

This is a guest post by Jacques Frisch, a Mobile Marketing veteran, responsible…