Relevant Updates from Apple’s WWDC 2024 — and what they mean for App Marketers

Highlights from Apple's WWDC24: Apple Intelligence, iPhone notifications on Mac, home screen and control center customization, and more!

Phiture Briefing on Apple’s response to the EU Digital Markets Act (DMA)

Apple's recent proposed changes in response to the EU Commission's Digital Markets Act (DMA) mark a significant shift in its app distribution and payment processing policies.

Mobile Marketing in 2024: Phiture’s Predictions

In this blog post, we'll explore the key trends and strategies that will help you navigate the ever-changing mobile app landscape and drive growth and engagement for your app in 2024.

Where Data Meets Creativity: Reflections on My First Months at Phiture

Phiture’s newest copywriter looks back on the first few months of his time at the company, reflecting on his journey to Phiture,…

Next-Level Localization: Mastering the Japanese Market

Localization means more than translating — it’s understanding the intricacies of the market culturally, and for Japan, this can…

Phiture Academy: In Conversation with Our Advanced ASO Presenters

The presenters of our new Phiture Academy course, Advanced ASO, Anton Tartarynovich and Joy Staples reflect on the new course and…

The Future of Work

Phiture implemented its remote-first and flexitime work policies as early as July 2020. Now, more than two years later, let’s…

Phiture Acquires ASO Giraffe and Relaunches the ASO Tool as Replika

Phiture has acquired ASO Giraffe, now re-launched as Replika. This powerful ASO tool is an app stores test environment, for…