Google Play to start testing with 2nd ad and much more…
Read about everything that happens in ASO in July. New features, new tools, algorithm changes and more.
You can find the previous digests here: May, June.
July 6: AppStoreOptimization.io
apppstoreoptimization.io now supports custom font uploads for generating annotated screenshots for the app & play store.
July 8: Categories tab indeed replaces Explore in iOS 10
In June Apple announced at WWDC that the category tab would come back in the App Store, but it was unclear where this would sit. It now appears that it replaces the Explore tab, which was underused anyway, and that it moves places with the Top Charts, which now sits in the middle. Strategically choosing the right category becomes more important again.
What’s more is that the most 3 popular categories are now showing up on top.
July 21: On Impressions & AppFollow update
Peter Fodor shared an interesting insight in the impact of being featured on the front page of the App Store. He noticed that one of his clients who got featured in the U.S. on the Featured Tab, got some 8M App Icon Impressions on Tuesday and 18M App Icon Impressions on Wednesday:
A quick check with one of our clients, showed a peak of 2.5M daily impressions on the day of frontpage featuring in the UK.
Also today, Appfollow announced a new update with more keyword graphs & API options.
July 13: Excellent post on using rich tags on Google Play
Must-read: Boomerang reports on how they increased their conversion with 16% by using rich formatting in their Google Play Store description. An often overlooked tactic that you can use to highlight your value proposition.
July 22: Google Play adds second ad to the search results
ThomasBCN shared an exclusive about second ad placements coming to the Play Store.
July 24: Google reduces and shows download & update sizes
July 27: Google Play adds and renames categories
Later this year, Google Play renames these two categories:
Also, it adds the following categories:
- Art & Design
- Auto & Vehicles
- Beauty
- Dating
- Events
- Food & Drink
- House & Home
- Parenting
Interesting further reading on ASO in July:
- SplitMetrics: Early Search Ads Experiments Promise Great Performance for Apple’s New Advertising Platform
- ThomasBCN: Presentation on Google Play A/B testing at APS
Thanks, that’s it from us for this month!
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