The Persuasion Emotion Trust (PET) Model is a framework used by Phiture to channel creativity into great design concepts for mobile.

It was originally developed by Human Factors International and was used to guide the development of high quality user experiences with the aim of converting website users to complete a certain action.

In this downloadable resource, Phiture’s Design Team shows how they use the PET Model to design for apps, whether that’s for the product itself, or for Retention, App Store Optimization, or Performance Marketing purposes. The Playbook takes you through step-by-step how to effectively use the PET Model to help improve the performance of your creative assets for mobile.