What Growth Management Tool Should You Choose? None.
What do you use to track your product and marketing growth experiments? If you’re serious, you probably track it somehow. In Sheets, an…
Mobile Growth Nightmares Episode 10 — Halloween special with Lucas Fedrizzi, Head of Sales & Expansion at Infleux.co
The latest episode of Mobile Growth Nightmares, a Halloween Special, features Lucas Fedrizzi. He is currently Head of Sales & Expansion at…
Mobile Conferences and Events List 2020
Round off your year by looking ahead; make note of the top mobile conferences and events in 2020. Don’t know where to start? Not to worry —…
How to leverage NPS scores in mobile growth
NPS is a metric, used by many organizations, that calculates overall user satisfaction by asking users to rate the product between a score…
Mobile Growth Nightmares Episode 9 — Recorded at AGS 2019 with Ada Dubrawska from the Messaging team at Clue & Catherine Bostian, CRM Manager at Delivery Hero
The episode 9 of Mobile Growth Nightmares was recording during App Growth Summit 2019 in Berlin. Usually, Mobile Growth Nightmares episodes…
Mobile Analytics — Part 1: The step by step guide.
A tracking plan can help tech teams to understand what is wrong in the product, data analysts to understand clusters and patterns between…
The essential guide to crafting a successful Growth Loop
These different steps are what any product manager/marketing team / or curious developer should focus on to make sure they're bringing…
Mobile Growth Nightmares Episode 8 — Recorded at MAU 2019 with Adam Lovallo, the mastermind behind grow.co & Fabien-Pierre Nicolas, VP of Marketing at SmartNews
The 8th MGN episode features Adam Lovallo, the mastermind behind the MAU conference and grow.co publication and Fabien-Pierre Nicolas, Vice…
Introducing a New Framework for Mobile Engagement: Acknowledgment — Interest — Conversion (AIC)
In this article, we propose a framework (the ‘Acknowledgment-Interest-Conversion Framework, or AIC for short) for measuring and analyzing…
Mobile Growth Nightmares Episode 7 — Live recording at APS with Lenette Yap from Wargaming and Jacques Frisch from Glovo.
Since the dawn of time, the number 7 has had a special place in most civilizations. 7 days in a week, 7 colors in a rainbow, 7 wonders of…