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make your ASA campaigns profitable

Make Your Apple Search Ads Campaigns Profitable: How to Optimize Your Cost-Per-Click Bids and Generate Valuable Users

by Jorieke Van Den Broek

How to Build Your Apps Brand on the App Stores

How to Build Your App’s Brand on the App Stores


by Katsiaryna Covaci & Anton Tatarynovich

App Store and Play Store Guidelines: A Bite-Sized Guide to the Do's and Don'ts for ASO Practitioners

App Store and Play Store Guidelines: A Bite-Sized Guide to the Do's and Don'ts for ASO Practitioners


by Parv Bhargava

Are discovery campaigns indispensable to your ASA strategy

Are Discovery Campaigns Indispensable to Your ASA Strategy? an Impact Analysis


by Chandricka Sharma

ASO Monthly 50

ASO Monthly #50 June 2020: Apple WWDC, New Beta Google Play Console, upcoming features & updates, and more!

In this ASO Monthly series, the Phiture team reflects on the previous month and…


by Peiyi Lin

The New Google Console (Beta): New Acquisition Report & Insights to Keep Your App Quality

The New Google Console (Beta): New Acquisition Report & Insights to Keep Your App Quality


by Adzsa Hatano

aso monthly 49 May

ASO Monthly #49 May 2020: New experiments on Google Play Store, more features to Google UAC, TikTok backlash and more!

The ASO Conference official recap is live! For those who couldn’t attend, read…


by Bárbara Souza

The Official App Store Optimization Conference 2020 Online Recap

The Official App Store Optimization Conference 2020 Online Recap


by Ajla Karic

The ASA STACK: A strategic framework to develop and master Apple Search Ads

The ASA Stack: A strategic framework to develop and master Apple Search Ads

Andrea works as Performance Marketing Lead at the Mobile Growth Consultancy…


by Andrea Raggi

ASO Monthly #48 April 2020: App Store new categories & markets go live, Google UAC tests with a direct button and more!

ASO Monthly #48 April 2020: App Store new categories & markets go live, Google UAC tests with a direct button and more!

In the ASO Monthly-series by ASO Consultancy Phiture, we reflect on the…


by Adzsa Hatano

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