iOS 15 and Product Page Optimization: A Crash Course in Launching A/B Testing on the App Store
How to launch your first product page optimization test to gain platform-specific learnings and gain a better understanding of iOS users’ preferences.
How to Motivate Gamers to Install your App via Creative Optimization
Mobile games now make up nearly a quarter of all iOS App Store apps, so marketers must consider which elements can effectively drive installs.